Asus 2015 Annual Report Download - page 6

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2
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responsibility and environmentally sustainable practices.
ASUS has been the most awarded company at the Taiwan Excellence Awards for 13 consecutive years. In
2016, for the second consecutive year, ASUS was named among the World's Most Admired Companies
by Fortune magazine. ASUS ranked fourth in the Computer Industry category, advancing two steps
higher from its ranking in 2015.
ASUS innovation and design efforts were recognized with five awards at the International Consumer
Electronics Show (CES) in January 2016. At the prestigious 2015 iF Design event in Germany, ASUS
won 13 awards.
In a 2015 survey of top Taiwan global brands, conducted by the Taiwanese Ministry of Economic Affairs,
ASUS retained the top position for the third consecutive year. ASUS also won second place in the 2015
Taiwan Innovative Enterprises Survey, organized by the Ministry of Economic Affairs. The ranking
acknowledges the company’s ability to innovate and excel in a dynamic environment of changing trends.
Product Innovation
Over the past year, ASUS has led the market with innovative devices such as the ultra-slim 2-in-1
notebook, ultrabooks (T300 Chi and UX305), and the ROG GX700—the world’s first water-cooling,
overclocking gaming laptop. In 2015 ASUS introduced a wide range of new products, including the
world’s slimmest 3x optical zoom smartphone, the ASUS ZenFone Zoom; the fastest and most
comprehensive SuperSpeed+ USB 3.1 motherboards and expansion cards; the world’s first USB
Type-C™ monitor, MB 169C+; the world’s smallest Chrome OS device, Chromebit CS10; and the
world’s fastest tri-band wireless router, RT-AC5300.
Operational Outlook
ASUS has always been committed to product innovation and quality, as we strive to provide a joyful
digital experience to people everywhere. Despite global economic uncertainties, consumer demand for
product innovation, quality and value provides ASUS with opportunities to thrive. Going forward, ASUS
will expand operational scale while seeking ways to improve efficiency across the business. We will
continue to innovate, and we will strive to achieve above-average growth across major product lines. We
will maintain a focus on developing IoT products and services in order to secure long-term competitive
advantages. Through the combined efforts of our world-class talent, we will aspire to become the most
admired leading enterprise in the new digital era, and we will be recognized as the industry leader In
Search of Incredible.
Again, I want to thank each of you for your ongoing support.
Sincerely yours,
---------------------
Chairman