Asus 2015 Annual Report Download - page 15

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!
May 2008 ASUS Computer was awarded with the 16
th
“Symbol of Excellence” this year and
ASUS was the biggest winner. The excellent technological R&D, the humanity
technology, and the innovation of ASUS resulted in fifty-one ASUS products
awarded with the “Product of the year award” at the “Symbol of Excellence” this
year. In particular Eee PC and R700t navigator were awarded with the “gold
medal” award. Six products of ASUS were awarded with the “silver medal”
awards. ASUS is second to none in the industry in the sense of quality and
quantity.
June 2008 10” Eee PC1000 was launched to the market officially with great attention
received from international and domestic media while attending Computex
exhibition in Taipei.
July 2008 Enforced “Reverse Recycling Green Marketing Business Plan”
August 2008 ASUS was the designated hardware brand for Advanced Overlocking
Championship (AOCC) in 2008, with the products receiving high praise. The
combination of ASUS P5Q3 Deluxe, Striker II Extreme, and ENGTX280 had
broken the record by performing successfully at the extreme temperature of 100ʚ
below.
October 2008 With the Eee PC market launched for one year, sales are growing worldwide; on
launch, one unit was sold in every five seconds. The Eee PC has overturned the
world’s thinking about mobile communication, and has successfully led the
minicomputer market. Eee PC is named best seller of 3C products this year by
numerous international media. ASUS market-launched the state-of-the-art Eee PC
S101 this month, targeting at global business commuters and fashion aficionados.
N
ovember 2008 ASUS Eee Family promoted new products including the all-in-one touch-
p
anel
screen computer Eee Top ET16 series with 15.6” touch big screen. The computer
can be operated with screen touch for an effective interaction and operation with
the device that is different from conventional table-top computers.
N
ovember 2008 The tough Japanese market was conquered by the easy-to-learn and easy-to-use
Eee PC! According to the survey in November by the most creditable 3C survey
company, Business Computer News (BCN), Eee PC was the champion in sales of
Notebook and named the most popular product of the year by the Japanese
lifestyle and fashion magazine DIME.
December 2008 ASUS Eee PC was named the product of the year by Forbes and Stuff Magazine
in the U.K. The Japanese lifestyle and fashion magazine Dime honored Eee PC
with top product. Sweeping from the west side to the east side of the Atlantic,
America’s benchmark on-line retailer Amazon also selected Eee PC as the most
popular Christmas gift, and it was recommended by 13 different media outlets as
the best gift to give. All noted how consumers loved the high mobility of the Eee
PC. Spanning Japan, Taiwan, Europe and the U.S., there is no place in the world
that has not felt the effect of the Eee PC.
January 2009 ASUS was ranked top by the 24
th
“consumers’ ideal brand” survey by
Management Magazine V. 451 and the “businessman’s ideal brand” of Today V.
626.
February 2009 ASUS and the world leading GPS brand Garmin announced the establishment of a
strategic alliance to launch a joint Garmin-ASU-brand smart phone that combines
the leading smart phone and GPS technologies.
March 2009 Eee PC series had been selected the top-three models on the shopping list of the
benchmark online mall “AMAZON” for multiple times. The newly launched
1000HE model of Eee PC™ had taken up the top-two spots with successful
pre-order as an evidence of the popularity of Eee PC. ASUS owned the heart of
American consumers with Eee PC™.
March 2009 Global design prize “Red Dot” was awarded in Germany. ASUS had been
awarded “Product Design 2009 Winners” this year for five products including Eee
PC S101, Eee Keyboard PC innovative computer, S121 notebook, P30 notebook,
and innovative “chocolate keyboard.”
April 2009 ASUS was the biggest winner in the 3r
d
Annual Taiwan Excellence Award