ICICI Bank 2012 Annual Report Download - page 208

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the communities, Accredited Social Health
Activists (ASHAs), the grassroot health workers,
local transportation facilities and healthcare
institutions in tribal blocks of Trimbakeshwar and
Peith in Nashik district in Maharashtra.
Healthy Lokshakti has a 24-hour toll free helpline,
which helps callers identify nearby medical
facilities that can best handle their maternal and
child health issues/emergencies. The caller also
receives assistance in accessing reasonably
priced transportation to the facility.
In the past 14 months, the project has provided
services to over 776 mothers and 115 infants
needing emergency medical attention.
(iv) Apna Clinic
Apna Clinic is a joint initiative of ICICI Foundation
and ICICI General. This is a three-year project
for long route truck drivers and is being piloted
at Transport Nagar in Nigdi, Pune. Aimed at
increasing the health-seeking behaviour amongst
the truck drivers and improving their knowledge
of road safety, the two-pronged project
offers health solutions through the clinic and
creates health awareness through counseling
and training.
The 1,800 square foot clinic provides general
health and consultancy services. Basic diagnostic
facilities are also available at the clinic.
In the past eight months, the project has reached
out to approximately 10,621 truckers.
Apna Clinic, a joint initiative of ICICI Foundation and ICICI
General provides general as well as add-on consultancy
health services.
(v) Nutrition Security Programme,
Chhattisgarh
In March 2011, ICICI Foundation successfully
concluded its community health worker
initiative, the Nutrition Security Innovations (NSI)
programme in Chhattisgarh. The Government of
Chhattisgarh has now taken over the project and
proposes to scale it up across the state.
The programme was initiated by the Foundation
within the pre-existing Swasthya Mitanin
(community health worker) programme in 2006
in partnership with the State Health Resource
Centre (SHRC), Chhattisgarh. The programme
was undertaken in 23 blocks across 11 districts
of Chhattisgarh with an aim to deepen the
impact of community health workers and bring
about convergence between health interventions
of the Mitanin Programme and the nutritional
interventions of the Integrated Child Development
Services (ICDS).
(vi) Village Health Committee – Sahiyya
Resource Programme
This year also marked the successful conclusion
of our Village Health Committee-Sahiyya Resource
Centre community health worker initiative, in
Jharkhand. Since 2008, ICICI Foundation has
worked in partnership with the Jharkhand Rural
Health Mission Society, National Health Systems
Resource Centre and Child In Need Institute
to support the Village Health Committees
and Sahiyyas (community health workers) by
establishing the Village Health Committee-
Sahiyya Resource Centre (VSRC).
To date, 40,964 Sahiyyas have been trained with new
training material under the Village Health Committee-Sahiyya
Resource Centre initiative in the state of Jharkhand.
Promoting Inclusive Growth