ICICI Bank 2012 Annual Report Download - page 207

Annual Report 2011-2012 P5
One of the key features of the programme is the
creation of a comprehensive database of health
records of the beneficiaries using biometric finger
print recognition technology to record outpatient
medical visits. The information is stored in a
central server and serves as a repository for
health data in these two districts.
The intervention will also increase accessibility of
and deliverables within its network of hospitals,
clinics and pharmacies in both locations to meet
the increased demand for outpatient care.
ICICI Foundation’s Outpatient Healthcare programme uses
the Biometric Finger Print Recognition technology to keep a
record of outpatient medical visits by rural poor at empanelled
hospitals in Puri (Odisha) and Mehsana (Gujarat).
(ii) Strengthening Convergent Action for
Reducing Child Undernutrition, Rajasthan
On November 16, 2011, ICICI Foundation signed
an agreement with Department of Women and
Child Development, Government of Rajasthan for
a three-year programme to strengthen the public
health system for alleviation and prevention of
malnutrition in Baran, Rajasthan. The programme
seeks to improve the nutritional status of children
from birth till the age of six years through a
three-pronged, comprehensive and convergent
approach of preventing, managing and treating
malnutrition.
The programme will be launched on a pilot basis
in 253 Anganwadi Centres (AWCs) of Shahabad
and Kishanganj blocks in Baran district and is
subsequently proposed to be scaled up across
the district. The Foundation will work with and
strengthen the delivery of services within the
Integrated Child Development Scheme (ICDS).
The baseline study for the programme has
commenced.
(iii) Healthy Lokshakti
Healthy Lokshakti is a joint initiative of ICICI
Foundation and ICICI General to reduce
newborn and infant deaths by strengthening
public healthcare systems and ensuring
that women receive good healthcare during
and after pregnancy and medical assistance
during delivery.
The three-year project intends to create and
maintain a well-coordinated network linking
The Foundation finances the premium
for outpatient healthcare on behalf of the
beneficiaries while ICICI General is the insurance
provider and implementing partner. International
Labour Organisation (ILO) is also involved in
developing the outpatient-specific software for
the programme.
ACHIEVEMENTS
From the inception of this initiative in
July 2011 and November 2011 in the
two pilot districts respectively, 676,535
beneficiaries have been enrolled in ICICI
Foundation’s Outpatient Healthcare
Programme. Over 200 public and
private healthcare facilities have been
empanelled under the programme.
676,535 beneficiaries have been enrolled under the ICICI
Foundation’s Outpatient Healthcare programme across the
two districts of Puri and Mehsana