Volvo 2011 Annual Report Download - page 42

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A GLOBAL GROUP 2011
By selling products with different brands, the Volvo Group can penetrate
many different customer and market segments in mature markets as well as
growth markets.
BRANDS
IMPORTANT ASSETS
FOR THE GROUP
Volvo
The Volvo brand, which has
been built up over decades,
enjoys a solid position
worldwide. It is one of the
world’s best known and
respected brands within
trucks, buses and construc-
tion equipment. It is associ-
ated with the Group’s core
values – quality, safety and
environmental care.
Renault Trucks
Renault Trucks is one of the
largest European manufac-
turers of commercial vehi-
cles, with its origins in the
Renault automobile com-
pany that was founded in
1898, and in Berliet,
founded in 1895. To world-
wide customers Renault
Trucks are renowned for its
innovative and caring
approach to efficiency and
economy.
UD Trucks
UD Trucks was established
in 1935 and is one of the
world’s leading manufactur-
ers of trucks and buses. UD
Trucks markets light,
medium and heavy-duty
trucks, buses and bus chas-
sis, engines and vehicle
components.
Mack
For more than a century
Mack has been one of the
largest manufacturers of
heavy-duty trucks in North
America, and focused on
commercial vehicles from
the start. Today, Mack is
one of the strongest heavy-
duty truck brands in the
North American market.
Eicher
Eicher is one of the largest
players in the Indian com-
mercial vehicle market and
the obvious choice in the
value and mass market seg-
ments for customers with
high demands on profita-
bility, flexibility and driver
effectiveness.
Volvo Group does business under several leading and
respected brands. Each brand in the portfolio is focused
on different industry and market segments. Several
brands are available globally, while some are focused on
specific regions of the world.
A GLOBAL GROUP 2011
38