Volvo 2011 Annual Report Download - page 26

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A GLOBAL GROUP 2011
Even though the global financial crisis a few years ago
led to a recession also in Brazil, the economy there
rebounded faster than in many other parts of the world.
During 2008 GDP grew by 5.2%, followed by a fall of
0.3% in 2009 but it turned around strongly and rose by
7.5% during 2010 and by 2.9% in 2011, according to
Consensus Economics.
New products
During the year, Volvo Trucks was the first manufacturer to
launch trucks that comply with the new emission regulation
according to Euro V that took effect on January 1, 2012.
The year also saw the launch of the all-new medium-
duty truck Volvo VM, which is produced specifically for
the South American market. The truck is adapted to
applications such as regional and city distribution.
In order to meet the increasing demand for buses in
the front engine segment, which in South America
amounts to as many as 16,000 buses annually, Volvo
Buses launched a new front engine bus that was well-
received when it was introduced.
Success at Fenatran
Volvo do Brasil brought together 250 journalists from
Brazil and other Latin American countries for a press
conference with head of Volvo do Brasil, Roger Alm, at
FOCUS
BRAZIL
The Brazilian economy has had a very good growth since the
beginning of the 21st century thanks to increased private
consumption and measures to reduce poverty.
the opening of the 18th International
Transportation Fair – Fenatran 2011.
Fenatran is the largest trade fair of
the transport segment in Latin America
and took place in São Paulo from
October 24 to 28, 2011. The outcome of the fair was very
positive for Volvo do Brasil with large interest from cus-
tomers and more than 10,000 visitors to the Volvo stand.
Also, during the fair a large number of orders were signed,
of which more than half were for the new Euro V trucks.
Increased production
During the year, Volvo do Brasil started the production of
the automated mechanical gearbox I-Shift. Volvo also
started local production of 11-liter engines. Previously,
components for the I-Shift were imported from Europe
and assembled locally. The gearboxes will equip the
Volvo FH and Volvo FM.
“The I-Shift gearbox has been getting outstanding
acceptance in Brazil and in all the other countries of
South America. It already equips about 80% of the Volvo
FH and Volvo FM trucks and over 90% of the highway
buses which leave our assembly line in Curitiba”, says
head of Volvo do Brasil, Roger Alm.
The success of the electronic gearbox is mainly due to
the noticeable consumption reduction that it allows –
A GLOBAL GROUP 2011
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