Nokia 2014 Annual Report Download - page 38

36 NOKIA IN 2014
Nokia Technologies continued
Strategy
Nokia Technologies’ strategy consists of:
1) Patent Licensing, focused on licensing our
standard-essential and other patents to
companies in the mobile devices market and
beyond; 2) Technology Licensing, focused on
licensing proprietary technologies to enable
our customers to build better products;
3) Brand Licensing, to help our customers
leverage the value of the Nokia brand in
consumer devices, the rst example being
theNokia N1 Android tablet announced in
thefourth quarter 2014; and 4) Incubation,
focused on developing new ideas and
prototypes; all supported by Nokia Labs,
itsworld-class R&D team.
For examples of Nokia Technologies’
progress relative to its strategy refer to
“Board review—Main events in2014—
Nokia Technologies operating highlights”.
Sales and marketing
While a new business, Nokia Technologies
already has signicant ongoing R&D activities
and an established patent licensing program.
Nokia Technologies manages its intellectual
property as a technology asset and seeks a
return on its investments by making its
innovations available to the markets through
licensing activities and transactions. Nokia
Technologies currently has more than
60 licensees, mainly for Nokia SEPs.
Nokia Technologies further sees
opportunities in licensing its proprietary
technologies, intellectual property and brand
assets into telecommunications and adjacent
industries. Over the past ten years, Nokia
hasalso systematically licensed certain
Nokiaproprietary technologies, which we have
decided not to reserve solely for our internal
use. This has enabled numerous companies
and businesses to benet from Nokia’s
innovations, in areas such as connectivity
andimaging.
Research and development
The Nokia Technologies team consists of a
great number of world-class scientists and
engineers who have driven more than half
ofNokia’s recent patent lings and many
ofwhom are recognized as leading experts
inelds that are essential for enabling the
future Programmable World. These elds
include low-power connected smart
multi-sensor systems, distributed sensing,
and intelligent interplay between various
types of radio technologies.
Additionally, Nokia Technologies’ team
has been particularly strong in 3G and
4G innovation, media codecs and imaging,
for example. The applied nature of our
R&D in Nokia Technologies has resulted
in various relevant and valuable inventions
both in andaround the technology areas,
which we believe are important in the
Programmable World, as well as for
emerging consumer experiences.
Nokia N1
A simple interface and
unique one-piece
aluminium design are
at the heart of the N1,
the rst Nokia-branded
Android tablet designed
by Nokia Technologies.
Itoers the innovative,
predictive Nokia Z
Launcher interface,
within a thin and light
device that is easy to hold.