Nokia 2014 Annual Report Download - page 14

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12 NOKIA IN 2014
Nokia’s strategy
Our strategy is to develop our three businesses,
Nokia Networks, HERE and Nokia Technologies, in
order to realize our vision of becoming a technology
leader in the Programmable World and, in turn,
to create long-term shareholder value.
Our aim, which builds on our three
businesses,is to optimize our business
structure to enable each one to eciently
meet its strategic goals. Where nancially
prudent, we will pursue shared opportunities
between our businesses, but not at the
expense of focus and discipline in each.
We target long-term shareholder value
creation by focusing on our three
businessareas:
Nokia Networks
Our Nokia Networks business will continue
to invest in innovative products and services
needed by our customers to manage the
increase in wireless data trac, which we
expect will grow by approximately 40%
annually through to 2025. Our future
investments are focused on further
strengthening our position in mobile
broadband radio networks through
investments in 5G, small cells and radio
cloud;becoming the leading network
implementation vendor and growing
professional services; becoming a domain
aggregator in Telco Cloud and expanding
ourbusiness through Software Dened
Networking (“SDN”) and security solutions;
and targeting new opportunities in Internet
ofThings and data analytics.
90+
Of the world’s 100 largest operators
are served by Nokia Networks
13 million
Cars sold with HERE maps on board in 2014