Nokia 2014 Annual Report Download - page 32

“We are investing in
technologies to ensure HERE’s
location cloud can harness
the collective power of data
from connected devices to
deliver real-time, predictive
and relevant information to
every individual user.”
30 NOKIA IN 2014
HERE continued
Strategy
HERE already aggregates data related to
parking, gas prices, trac and weather, among
other things, and it sees further opportunities
in a world where billions of devices, including
phones, tablets and cars, are connected.
Accordingly, we are investing in technologies
and analytics capabilities to ensure HERE’s
location cloud can harness the collective
power of the data these devices generate
to deliver real-time, predictive and relevant
information to every individual user. We
believe the next generation map has to be
fresh, predictive and very rich.
We believe that location is an essential
element of the Programmable World, hence
HERE is targeting its investments in three
areas: 1) Automotive, for location content
and technology for smart, connected
and automated cars; 2) Enterprise, for
location-based analytics for better business
decisions; and 3) Consumer, for serving
ecosystem players through cloud-based
services for personal mobility and location
intelligence through seamless experiences
across multiple screens.
The automotive and enterprise markets
are important growth areas for HERE. In the
case of the former, an increasing number
of vehicles have connectivity technologies
onboard and it is our ambition to connect
these vehicles to HERE’s location cloud.
For example, HERE and BMW are collaborating
to develop a suite of location-based services
for the connected car and to integrate cars
into modern urban transport systems.
BMW’s “Intelligent Drive” uses the most
sophisticated capabilities of the HERE location
cloud to personalize in-vehicle technology,
and provide smart recommendations for
parking and fuel; enable drivers to share their
destination and estimated time of arrival; and
enable drivers to get safety alerts for hazards,
speed restrictions and trac.
In the future, we also intend to leverage
HERE’s location cloud to deliver HD maps
and other services that will power an entirely
new class of driver experiences, starting
with highly automated driving. Industry
participants and government bodies are
currently seeking to address a range of
technological, legislative, regulatory
andethical issues to ensure that highly
automateddriving can become reality and
gain broad market acceptance in the future.
Automation on the road requires that vehicles
communicate directly with other vehicles as
well as indirectly via cloud technologies and
roadside infrastructure. Consequently, HEREis
advocating for a new international regulatory
architecture that would enable companies and
organizations to harness these data ows to
bring new safety and sustainability benets to
road users. The benets could be signicant
considering that the majority of accidents
that occur on the road are a result of human
error. From an R&D perspective, HERE is
focused on addressing key technological
requirements of vehicle automation, such
ashow HD maps can complement a vehicle’s
on-board sensors to aid with precise vehicle
localization. HERE has already participated in
anumber of automated driving pilots with
major automotive companies, including
Mercedes-Benz.
With respect to the enterprise market,
we aim to leverage HERE’s core map,
platform and automotive assets to deliver
location content and services to a broad
range of industries. We believe HERE’s
precise map data, rich map attribution and
deep analytics can be combined to give
companies and organizations new insights
into their operations.
Strengthening with
predictive analytics
In 2014, HERE acquired
Medio Systems Inc., a
pioneer in the emerging
eld of real-time predictive
analytics, to enable HERE
to innovate in contextual
mapmaking and deliver on
its vision to create maps
and location services
across screens and
operating systems that
change according to
the situation.