Nokia 2014 Annual Report Download - page 23

Business overview
21NOKIA IN 2014
4. Targeting the opportunities in Internet
ofThings and data analytics
Nokia Networks is also expanding its analytics
capability building on its Customer Experience
Management (“CEM”) portfolio and entering
the Internet of Things market. Its CEM
products address one of the main problems
for our customers: how to improve customer
satisfaction. We can take advantage of the
predictive analytics suite of Medio, which was
acquired by HERE in 2014, to help operators
generate incremental revenue. This capability
will enable Nokia Networks to help operators
to perform end-user analytics by combining
network insight with location intelligence and
other types of consumer data. Additionally,
Nokia Networks continues to ensure that
operators’ network products and services,
as well as their network infrastructure, are
designed to meet the requirements of the
Internet of Things.
Underlying these four focus areas, Nokia
Networks has four strategic enablers:
1. Quality
Quality continues to be an extremely
important strategic enabler and a competitive
dierentiator for Nokia Networks, and it is
taking steps to further strengthen its quality
culture by targeting world-class, end-to-end
quality management, awless service
execution and highest software quality.
This all contributes towards a better
customer experience.
2. Innovation
Innovation will continue to be central to Nokia
Networks’ strategy as it drives technology
disruptions in areas that are essential to
operators’ business, such as Telco Cloud
transformation, cognitive networks and 5G.
Nokia Networks will also continue to dedicate
resources to co-innovation with its customers,
aiming to create even more added-value
for them.
Nokia Networks invested EUR 1.8 billion in
R&D in 2014, making it one of the largest
R&Dinvestors in the telecommunications
industry. The eorts of its R&D teams have
resulted in technology breakthroughs and
industry awards.
For example, Nokia Flexi Multiradio base
stations—which have been shipped to
approximately 300 customers since their
rst deliveries in 2008—undergo continuous
development. New versions of the product
have been continuously launched, such as
the range of award-winning Flexi Zone LTE
microcell and picocell base stations, which was
introduced in November 2013 and enhanced
throughout 2014.
Another example is Nokia Networks’ cloud-
ready Operations Support Systems—where
during 2014, the number of customers using
its virtualized NetAct solution for network
management exceeded 200. To support
the transition to Telco Cloud, innovations
such asCloud Application Manager and
Cloud Network Director are now enabling
themanagement of networks based on
Network Functions Virtualization and
SoftwareDened Networking.
LTE Broadcast
Working with a range of
partners, Nokia Networks
is pioneering LTE
Broadcast, a new
technology that delivers
the same signal to many
users at the same time
over existing mobile
networks, instead of
streaming video content
individually to each user.
This will allow subscribers
to watch TV on their
devices without eating
into their data plans.
“ Innovation will continue
to be central to Nokia
Networks’ strategy as
itdrives technology
disruptions in areas
thatare essential to
operators’ business.”