Nokia 2014 Annual Report Download - page 12

10 NOKIA IN 2014
Our place in a changing world
We invest in technologies important in a world
where billions of devices are connected, with
thevision to expand the human possibilities
oftechnology.
“We believe that over
the next ten years,
billions of connected
devices will converge
into intelligent and
programmable
systems that will
havethe potential
toimprove lives in a
vast number of areas.”
The world is on the edge of a tipping point in
technology; a tipping point that will have an
impact as profound as the creation of the
internet itself.
Today, most humans are connected. Now,
weare quickly entering a totally new phase;
aphase that is all about connecting things
inaddition to people.
By 2025, we believe there will be more than
50 billion connected things in the form of
devices, modules and sensors. In time, all
these connected things will come together in
extraordinary ways. Software will be the glue,
analytics and intelligence will bring meaning,
and automated action will bring simplicity
andeciency.
The human benets have the potential to
be extraordinary:
■significantly fewer fatalities and injuries as
well as sharply reduced emissions through
intelligent cars and, ultimately, fully
autonomous driving;
■better use of scarce resources through
precision agriculture and improved water
management;
■more effective health-care as technology
enables increased, flexible opportunities
forpatients to engage with clinicians, take
steps to prevent conditions from becoming
acute, and better self-manage their care;
■new levels of business efficiency from
pharmaceuticals, power distribution,
fleetmanagement and beyond; and
■more leisure time as technology automates
the many little things which consume time
and effort in our daily lives.
Long-term leadership targeted
in three key areas
We believe that over the next ten years,
billions of connected devices will converge
into intelligent and programmable systems
that will have the potential to improve
lives ina vast number of areas including
transportation and resource consumption,
learning and work, health and wellness,
andmany more.
We believe we have a powerful role to play
inthis increasingly connected world. We see
ourselves as a technology leader, opening
and creating possibilities for our customers,
partners and consumers. Modern-day Nokia’s
focus is, and always has been, on connecting
people. Thus, we aim to expand the human
possibilities of technology. The opportunities
are signicant not just for us, but for the world
at large.
This new world of technology will require:
■connectivity capable of handling massive
numbers of devices and exponential
increases in data traffic;
■location services that seamlessly bridge
between the real and virtual worlds; and
■innovation across a number of technology
areas including sensing, radio and
low-power operation.
Nokia’s vision is to be a leader over the long
term in these three areas.