Nokia 2006 Annual Report Download - page 29

megapixel cameras and music players. We currently offer mobile phones and devices based on
GSM/EDGE, 3G/WCDMA and CDMA.
Mobile Phones has five business units: Broad Appeal, Lifestyle Products, Entry, CDMA and Vertu.
Broad Appeal focuses on the Nokia 6000 family of midrange products where the balance between
price, functionality and style is key. The vast majority of the mobile device models in Nokia’s
portfolio fall into this category. Broad Appeal devices typically have mainstream features, including
for example megapixel cameras, music players and advanced messaging capabilities. Highlights from
2006 include:
)The formation in the fourth quarter of a Nokia research and development unit in San Diego,
USA, dedicated to the North American market, with a specific focus on Broad Appeal products.
)Announcement and first shipments of Nokia’s first Universal Mobile Access, or UMA, products,
the Nokia 6136 and Nokia 6086.
)The strengthening of Mobile Phones midrange offering with the announcement and first
shipments of several GSM quadband (850/900/1800/1900) models, such as the Nokia 6125,
Nokia 6131 and Nokia 6133.
)The strengthening of Mobile Phones WCDMA offering with the announcement and first
shipments of the Nokia 6151 and Nokia 6288; the first shipments of the Nokia 6233 and
Nokia 6234; and the announcement of the Nokia 6290.
)Announcement of the thin and stylish Nokia 6300.
Lifestyle Products concentrates on topend devices for consumers who value higherquality materials,
design and features. These devices, which are in the Nokia 8000, 7000, 5000 and 3000 product
families, are targeted at specified fashion, sports and music driven consumer segments. Highlights
from 2006 include:
)The refreshment of the look and feel of the popular Nokia 8800 with the announcement and
first shipments of the Nokia 8800 Sirocco Edition, featuring a sliding stainless steel case.
)Announcement and first shipments of the ‘‘L’Amour II’’ collection of fashioninspired mobile
phones, in three different form factors and two distinct color schemes, including Nokia’s first
fashion 3G phone.
)The expansion of Nokia’s range of musicoptimized devices with the announcement and first
shipments of the Nokia 5300 XpressMusic, Nokia 5200 and Nokia 3250 XpressMusic.
)A new edition to Nokia’s ‘‘active’’ product offering with the announcement and first
shipments of the Nokia 5500 Sport, a smartphone with a sleek, sporty design and athletic
lifestyle appeal.
Entry addresses markets where we believe there is potential for growth and where mobile
penetration levels are relatively low. Our aim is to provide affordable mobile phones while
cooperating with local mobile operators to offer solutions designed for a low total cost of
ownership. Entry devices, which are in the Nokia 1000 and 2000 product families, have voice
capability, basic messaging and calendar features, and increasingly color displays and radios.
Highlights from 2006 include the following products targeted at different lowend price points:
)The refreshment of the popular Nokia 1100 series with the announcement and first shipments
of the Nokia 1110i and Nokia 1112 black and white display models.
)Announcement and first shipments of the Nokia 2310, Nokia 2610 and Nokia 2626 color
display models, widening Nokia’s color screen product offering for entry users.
CDMA supports operators that use CDMA technology, mainly in the United States, Venezuela, Brazil,
India, Indonesia and China. In 2006, CDMA industry device volumes represented approximately 16%
of total industry device volumes.
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