Neiman Marcus 2014 Annual Report Download - page 6

Table of Contents
Our luxury brands comprise a unique, omni-channel retailing model that enables us to leverage our relationships with luxury and fashion designers
within each brand to optimize our merchandise allocations and assortments, and to expand our customer base and brand awareness by exposing customers of
each brand to our other brands through our online platforms and InCircle multi‑brand loyalty program. Our Last Call brand sources end-of-season and post-
season clearance merchandise from our Neiman Marcus and Bergdorf Goodman brands and purchases other off-price merchandise directly from designers for
resale, which enables us to effectively manage our inventory while expanding our brand awareness to aspirational, price‑sensitive customers. Our Horchow
brand also enhances our brand awareness to purchasers of luxury home furnishings and accessories who may not otherwise be customers of our luxury fashion
retail brands, and our CUSP brand enables us to expand our customer base by providing us exposure to younger customers.
Neiman Marcus. Neiman Marcus offers distinctive luxury merchandise, including women’s couture and designer apparel, contemporary sportswear,
handbags, shoes, cosmetics, men’s clothing and accessories, precious and designer jewelry, decorative home accessories, fine china, crystal and silver,
children’s apparel and gift items. Our customers access our Neiman Marcus brand and purchase merchandise through our 41 full-line Neiman Marcus stores
located in 18 states and the District of Columbia, our print catalogs, our website, neimanmarcus.com, and our mobile app.
Our Neiman Marcus stores are located in marquee retail locations in major metropolitan markets across the United States, and are organized as a
collection of designer boutiques for established and emerging luxury and fashion designers, each of which is carefully curated by our Neiman Marcus
merchandising team. Our Neiman Marcus stores are designed to provide a modern, luxurious ambiance by blending art, architecture and technology. We
deliver exceptional customer service and a premier shopping experience through our knowledgeable, professional and well-trained sales associates, our
loyalty program and our premier in‑store dining experiences.
Our Neiman Marcus website and mobile app are organized by both product category and brand, and are designed to provide a boutique-like
experience for our customers “anytime, anywhere, any device,” by offering a wide selection of merchandise and around-the-clock customer assistance. Our
online platforms are highly personalized: our “My NM” web pages adjust to our customers’ preferences based on their prior visits and purchases, allowing
customers to select their favorite items, see items new to the site since their last visit and request to be informed of new merchandise or events at their local
Neiman Marcus store; our “Snap. Find. Shop.” feature allows customers to search our inventory; and our “Product Configurator” allows customers to
customize select items, including shoes and boots, with special colors, fabrics and monograms.
Bergdorf Goodman. Bergdorf Goodman is a premier retailer in New York City known for its high-luxury merchandise, which includes women’s
couture and designer apparel, contemporary sportswear, handbags, shoes, cosmetics, men’s clothing and accessories, precious and designer jewelry,
decorative home accessories, fine china, crystal and silver, children’s apparel and gift items. Our customers access our Bergdorf Goodman brand and purchase
merchandise through our two Bergdorf Goodman stores, including a dedicated men’s store, our print catalogs and our Bergdorf Goodman online platform,
bergdorfgoodman.com.
Our two Bergdorf Goodman stores are landmark locations on iconic Fifth Avenue in New York City. The elegant, meticulously designed and
decorated and visually stunning stores are tourist attractions and have been featured in numerous films and television shows. Like Neiman Marcus, they
feature a collection of designer boutiques for established and emerging luxury and fashion designers, each of which is carefully curated by our Bergdorf
Goodman merchandising team to include our narrowly distributed, highly differentiated and distinctive luxury merchandise. Bergdorf Goodman stores
feature the same level of dedication to exceptional customer service as Neiman Marcus, and often showcase innovative new customer service and marketing
strategies, including in-store electronic device charging kiosks, promotional local same-day delivery and online social initiatives.
Our Bergdorf Goodman online platform, like Neiman Marcus, is organized by both product categories and brand, and is designed to provide a
boutique-like experience for our customers by offering personalized presentation of a wide selection of merchandise and around-the-clock customer
assistance.
MyTheresa. In October 2014, we acquired MyTheresa, a global omni-channel luxury retailer based in Munich, Germany. MyTheresa offers an
assortment of merchandise focused on luxury, first-season fashion curated by the MyTheresa merchandising team. Customers access our MyTheresa brand
through mytheresa.com, our mobile app and the THERESA flagship store in Munich, Germany. Our MyTheresa online platform offers a unique combination
of editorial content on the latest trends and a broad offering of merchandise. The MyTheresa platform provides us with the infrastructure to source and
distribute Neiman Marcus Group merchandise directly in Europe, which gives us a distinct logistical advantage over many of our U.S.‑based competitors.
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