Chrysler 2003 Annual Report Download - page 8

7Report on Operations
– Commercial Vehicles
Iveco S.p.A. is the lead company of the Commercial Vehicles
Sector. This Sector designs, produces and sells complete lines
of commercial vehicles (Iveco and Seddon Atkinson brands),
busses (Iveco and Irisbus brands), firefighting vehicles (Camiva,
Iveco and Magirus brands) and diesel engines (Iveco Motors
brand). The Sector provides a full range of financial services.
Other Industrial Sectors
These Sectors include Components, Production Systems and
Metallurgical Products. Their products and areas of business
are listed below:
❚Automotive modules and components for lighting systems,
exhaust systems, suspensions and shock absorbers, and
engine control units.
❚Industrial automation systems for the automotive industry in
the areas of product and process engineering, logistics and
management, manufacturing, installation, production startup
and maintenance.
❚Engine blocks, cylinder heads and other components for cast-iron
engines; cast-iron components for transmissions, gearboxes
and suspensions; and magnesium bodywork components.
Other non Industrial Sectors
These Sectors, which include Services and Publishing and
Communications, engage in the following businesses:
❚Services in the areas of personnel administration, temporary
staffing, facility management, administrative and corporate
finance consulting, information and communication technology,
purchasing, and e-procurement.
❚Publication of the La Stampa newspaper, and sale of advertising
space for multimedia customers through Publikompass.
The Fiat Group’s automotive manufacturing and service activities
serve customers in more than 190 countries around the globe.
Below is a description of how the Group is currently structured,
after its refocusing on the automotive business carried out in
2003.
Automotive Activities
They account for 77% of total sales (before intercompany
eliminations) and 71% of net invested capital.
They include the following business lines:
– Automobiles
The Group’s automobile operations are managed primarily by
its Automobile Sector, which includes Fiat Auto Holdings B.V.
and its subsidiaries. The Sector markets automobiles under
the Fiat, Lancia and Alfa Romeo brands and light commercial
vehicles under the Fiat brand.
The Automobile Sector provides financing services to its
dealers and suppliers and offers motorists a comprehensive
line of mobility services.
Ferrari and Maserati are also part of the Fiat Group. They
produce luxury sports cars that excel for their exclusive
characteristics, technology and performance.
– Agricultural and Construction Equipment
This Sector, which is led by CNH Global N.V., is active in the
field of tractors and agricultural equipment through the Case
IH, New Holland and Steyr brands and in the construction
equipment business through the Case, FiatAllis, Fiat Kobelco,
Kobelco, New Holland Construction and O&K brands. The
Sector’s financial services provide support to end customers
and to its dealers.
The Fiat Group