Capital One 2006 Annual Report Download - page 11
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9
Hibernia’s brand awareness before the conversion. We also expanded
our brand advertising to our small business and home loans businesses.
Apowerful brand is essential to competing at a national level, and
Bill McDonald and his team are among the best in the business.
Having a great brand is a lot more than just airing memorable
television ads. Bill always says, “a brand is a promise that, when kept,
builds customer loyalty.” Our brand is premised on delivering great
value without the hassle. Keeping our promises to customers is our
mission every day at Capital One. We’re grateful that tens of millions
of customers have chosen Capital One, and we’re continuing to go
the extra mile to give them a compelling customer experience.
Our Great People Are Driving Results
Our company was founded on a simple principle: recruit great people
and give them the opportunity to be great. It sounds simple, but in
practice it’s not easy.Attracting and empowering great talent is one
of the most talked about, but least delivered on, things in business.
Staying true to this principle requires our managers to make recruiting
their number one line job, searching the world for the best person
for every position. Our relentless quest for great people has been the
highest leverage endeavor in the history of our company. Our Human Resources team, led
by Matt Schuyler,continues to develop programs and strategies that help make Capital One
adestination for great talent. Our efforts are paying off. Capital One recently was named to
Fortune’slist of the “100 Best Places to Work.”
Our Board of Directors continued to provide outstanding guidance and direction. As a
group, they have a broad range of experiences and unimpeachable integrity. Our board is
focused on empowering our management team to deliver on the long-term strategy of the
company. We couldn’t have made the bold moves that have defined our company without
their support. John Kanas became a director in 2006 after the closing of the North Fork
deal, and he’ll bring a wealth of banking experience to our board.
Our executive team continued to deliver strong leadership. Our business leaders drove great
results with the help of many talented staff groups. We are well-served by teams led by
Gary Perlin, our Chief Financial Officer; John Finneran, our General Counsel; Peter Schnall,
our Chief Risk Officer; and Gregor Bailar, our Chief Information Officer.
At Capital One, our long-standing values are “excellence” and “do the right thing.” These
twin pillars of our values are not a trade-off—we expect all of our associates to embody
both. Our nearly 32,000 associates live these values every day at Capital One.
“Our company
was founded
on a simple
principle: recruit
great people
and give them
the opportunity
to be great.”