Experian 2014 Annual Report Download - page 9

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Identity information
helps to verify an
individual’s identity, so
people and businesses
can transact by phone
or internet and it helps
to protect against
fraud and identity theft.
High-quality data
gives people the
reassurance they can
use the information to
help them make the
best decisions.
Organisations can
tailor communications
and offers to make
them more relevant
and appropriate to the
individual, reach people
through the channels
they prefer, and give
them greater choice
and a better customer
experience.
05Strategic report • The role we play
An information gap
exists between people,
businesses and
organisations. This
gap grows as people
increasingly interact
with the world, creating
more and more data
about themselves and
how they behave.
As more data is created
and captured, people are
becoming increasingly
aware of the importance
of their own personal
data, and businesses
and organisations need
help to extract value
from all the data they
are capturing.
We help to bridge that gap,
creating an environment
in which information, held
securely and managed
properly, when coupled
with analytics, helps
provide better insights and
outcomes benefiting people,
businesses, organisations
and the wider economy.
protect reassuranceappropriate beneficial