Experian 2014 Annual Report Download - page 14
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19% contribution to Group revenue
We provide data, data quality,
analytics and cross-channel
campaign management, to
help our clients better interact
with people and increase their
customer revenue and loyalty.
Business lines: Marketing Services
Clients
Our clients include financial services,
retail, telecommunications, media,
automotive and public sector
organisations.
Competitive environment
Although rapidly evolving, the competitive
environment remains fragmented.
Traditional providers such as Acxiom and
Epsilon are reinventing their business
models and new competitors such as
Adobe, IBM, Salesforce.com, Oracle and
Teradata are emerging.
Financial characteristics
We derive revenue in a variety of
ways, including transactional volume-
tiered charges, data licences and
subscription fees.
We help clients to develop effective marketing campaigns, to identify their best
customers, understand their motivations and behaviours, and find new, similar
customers they can market to. We do this by helping marketers to profile, group and
interact with people across different channels, with an approach that centres on a
person’s preferences.
We use our strength in data management to create customer profiles. These include
data from many sources, including market surveys, internet service providers
and magazine subscriptions, as well as a client’s proprietary data. These profiles
help marketers to understand people better, by establishing their circumstances,
preferences and behaviours in the offline and digital worlds.
High-quality, accurate data is very important to our clients, as it underpins their ability
to connect with customers. We provide our clients with linkage and identity resolution,
data verification and data management, to help make sure their data is accurate and
up-to-date.
Once our clients understand their customers, they can engage with them. We help our
clients to execute their marketing campaigns, develop their messaging, interact with
customers across the customer’s preferred channels, and measure the success of
their campaigns. Marketing channels include direct mail, email, addressable television,
social media, internet display and mobile devices.
By taking this focused, data-led, customer-centred approach, our clients benefit
from increased return on investment and greater customer engagement.
North America 49%
Latin America 4%
UK and Ireland 26%
EMEA/Asia Pacific 21%
Revenue by region
We provide Marketing Services in 30 countries,
with a presence in some of the world’s largest
economies, including Australia, Brazil, China,
France, Germany, Japan, the UK and the US.
10 Strategic report • Our business lines