Experian 2014 Annual Report Download - page 10

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06 Strategic report • Our business model
Our products and services help our clients and consumers to
interact with each other, gain valuable insights and make informed
decisions. Underpinning our business model is a set of powerful
Data Analytics Software
Platforms
Our unmatched global reach enables us to attract, support and service local and global
clients. It enables our people to share best practice and innovation across our regions
and business lines. Our scale allows us to invest more in new products, building them
Our
competitive
advantages
Our business model
Analytics, software and platforms
Our innovative analytics and software process, define and
interpret data, integrating multiple data sets, automating our
clients’ day-to-day decisions and producing insights they can
use. Our platforms enable our clients to manage and tailor
these complex activities, according to their specific needs.
Developing our analytics and software in-house enables us to
build products that extract the best insight from our data and
our clients’ data.
Data
We hold and securely manage
incredibly powerful, high-
quality data. Our data assets
are very extensive and include
many unique data sources,
which can be exclusive to us.
We continually invest in new
data to further enhance the
depth, breadth and quality of
our data sets.
Within a strict data security and