Experian 2014 Annual Report Download - page 13

Download and view the complete annual report

Please find page 13 of the 2014 Experian annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 178

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178

Strategic report • Section Title 09
Our analytics help to release
the value of data, by providing
insights to help clients solve
problems and make valuable
business decisions.
Business lines: Decision Analytics
Country coverage
Our analytics work in any country
allowing us to service clients all over
the world. We work most effectively
in the countries where we operate
credit bureaux.
Clients
We serve hundreds of thousands of
clients globally. They vary in size from
small to multinational, and come from
a wide range of industries.
Competitive environment
We are a market-leading provider in
all our major regions. Core global
competitors include Fair Isaac and
SAS. Competition in individual markets
comes from niche specialists and
regional providers.
Financial characteristics
We sell credit scores and fraud checks
on a transactional, volume-tiered basis.
Revenue from software and systems
consists partly of implementation fees
and partly of contractually recurring
licence fees.
Our integrated approach involves taking our own data, and data from our clients and
third parties, and applying analytical models and software to transform raw data
into meaningful information and insights. We take a consultative approach and work
collaboratively with our clients, to help them identify issues and focus on solutions that
add value to their business and increase their return on investment.
Our platforms help our clients to carry out complex activities such as compiling,
standardising and retrieving data, managing the decision-making process and
managing workflows.
We develop scores, models and software, and create both bespoke and industry
solutions, as we find elements of a problem are common across clients.
Our solutions help our clients to improve their business operations and customer
interactions. They enable clients to:
• balance speed and competitiveness with the need for careful risk assessment,
when considering an application for credit;
• automate huge volumes of day-to-day decisions, helping clients to make the right
decision for each customer, in a timely, consistent and cost-efficient manner;
• establish an accurate picture of a customer’s ability and propensity to pay and,
therefore, help our clients understand the best way to help their customers meet
their obligations;
• verify that people are who they say they are and validate that the information they
provide is correct, to help establish a person’s identity and prevent fraud; and
• detect, monitor and assess the risk of fraud at every stage of the
customer relationship.
Revenue by region
North America 31%
Latin America 9%
UK and Ireland 38%
EMEA/Asia Pacific 22%
Strategic report • Our business lines 09
12% contribution to Group revenue
We employ over 400 analysts and
statisticians globally to create bespoke
and industry solutions for our clients.