Experian 2014 Annual Report Download - page 17

13 Strategic report • Our strategy
• Continue to deploy our existing products and platforms into high-growth markets.
• Evaluate opportunities in new countries with favourable characteristics, such as a
growing middle class and a transparent legal system.
• Extend our research teams into new countries, to partner with more clients and
deliver products with the best insights.
• Continue to support our long-term credit bureau builds in Australia and India.
Our vision is for our people, data and technology to become
a necessary part of every major consumer economy.
Please see the Chief Executive’s
statement for how we have executed
our strategy this year.
Our measures Our priorities for 2015 and beyond
• Continue to invest in industry experts, skills and propositions across new customer
segments, to open new markets and increase the number of products we sell into
existing segments.
• Focus on big opportunities in healthcare payments, automotive, public sector and
telecommunications. For example, in US healthcare payments we are completing the
integration of Passport Health Communications into Experian Healthcare and focusing
on opportunities to cross-sell or up-sell our full product suite. And in telecommunications
a rapidly changing industry means our clients need help to better manage their customer
lifecycles and reduce costs, fraud and customer churn.
• Further improve employee engagement by focusing on development plans,
training and local engagement programmes.
• Continue to strengthen and empower our sales teams, so they can consistently
deliver high-quality client service and realise cross-sell opportunities.
• Complete the global roll-out of the single customer relationship management
project, to align our sales processes across the regions.
• Continue to assess the best allocation of our resources within countries and
across regions, to keep improving our day-to-day operations.
Operate efficiently and
minimise our impact on
the environment
Protect and manage data
in a robust and safe way
Harness the talent and skills
of our employees
• Add unique data assets, to further improve the depth and quality of our databases.
• Continue to draw on our research teams’ scientific expertise, to solve clients’
strategic problems by developing innovative products.
• Further invest in our products, to transform them into global products we can
deploy quickly, at lower cost, and adapt locally, allowing clients to choose the
products best suited to solving their problems.
• Develop a specialised fraud prevention and identity management product, to
help both clients and consumers with this growing problem.
Exposure to legislation or regulatory
reforms addressing consumer privacy
Data ownership
and access
Interruptions in business
processes or systems
Loss or inappropriate
use of data
3. For further information see Our people section.
4. These are discussed in depth in the Protecting our business section.
69%² of our revenue is now generated
from customer segments outside
financial services.
30%² of our revenue now comes
from Latin America and EMEA/
Asia Pacific.
We aim for more than 10% of our
revenue to come from products
developed in the past five years.
Our latest global people survey showed
74%3 employee engagement.
P20
P14
P28