Experian 2014 Annual Report Download - page 16

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12 Strategic report • Our strategy
Our strategy
We see many
opportunities for using
our strengths in data and
analytics to grow profitably
and responsibly.
The best of these
opportunities lie in expanding
into new customer segments,
developing new products
and extending our operations
geographically. We carefully
prioritise our strategic
investments in these areas to
achieve maximum returns¹,
and we complement organic
investment with acquisitions.
Our strategy is delivered
by our people and we aim
to continuously improve
how we operate and work
together.
Over the past seven years as a publicly listed company, we have
grown into a successful, global organisation that helps consumers
and clients make better decisions.
Our focusOur vision
Key risks4
Each year we
look beyond
the past year’s
accomplishments
and develop strategic
plans that focus
on creating
premium growth
into the future.
We aim to:
All of which is underpinned by our corporate responsibilities
Create products and services
that generate value to society
and the business
Help consumers to make
informed and responsible
decisions
Work in partnership with our
communities to support social and
economic development
Regulatory
compliance
Product, service or
technology obsolescence
Exposure to increasing
competition
Dependence on recruitment and
retention of highly skilled personnel
MAKE THE
MOST OF OUR
KEY STRENGTHS,
BY FOCUSING
ON DATA AND
ANALY TICS
DRIVE
PROFITABLE
GROWTH, BY
PRIORITISING
OUR BEST
OPPORTUNITIES
MAKE THE
BEST USE OF
OUR CAPITAL, BY
BALANCING STRATEGIC
INVESTMENTS WITH
CAPITAL RETURNS TO
SHAREHOLDERS
EXPANDING
GEOGRAPHICALLY
PRODUCT
INNOVATION
OPERATIONAL
EFFECTIVENESS
NEW CUSTOMER
SEGMENTS
1. We typically aim for our investments to generate a post-tax double-digit rate of return within a three- to five-year period.
2. See Key performance indicators section.
P18