Wells Fargo 2007 Annual Report Download - page 32

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Our Earnings Diversity
Historical averages, near-future year expectations
Community Banking . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34%
Home Mortgage/Home Equity . . . . . . . . . . . . . . . . . . . . . . . . . 17%
Investments & Insurance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17%
Specialized Lending* . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17%
Wholesale Banking/Commercial Real Estate . . . . . . . . . . . . . 9%
Consumer Finance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6%
* Credit cards, student loans, asset-based lending, equipment finance, structured finance,
correspondent banking, etc.
Our Market Leadership
#1 retail mortgage originator
#1 small business lender
#1 small business lender in low- to moderate-
income neighborhoods
#1 insurance broker owned by bank holding company
(world’s 5th largest insurance broker)
#1 agricultural lender
#1 financial services provider to middle-market businesses
across our banking states
#1 commercial real estate broker
#2 mortgage servicer
#2 debit card issuer
#3 ATM network
#4 deposits (U.S.)
30
The Businesses of Wells Fargo
Our Reputation
Barron’s
World’s 16th Most-Admired Company
Moody’s Investors Service
“Aaa” credit-rated U.S. bank
Standard & Poor’s Ratings Service
Only bank in the U.S. to be credit-rated “AAA”
Global Finance magazine
Top 10 World’s Safest Banks
Financial Times
18th Highest-Valued Brand in the World
BusinessWeek
Top 50 Best Places to Launch a Career
Among America’s top 10 most generous corporate givers
DiversityInc magazine
20th Best Company for Diversity; Top 10 Best Companies
for Latinos; Top 10 Best Companies for Asian-Americans
Human Rights Campaign
Perfect score of 100 on Corporate Equality Index
Out & Equal Workplace Advocates
Workplace Excellence Award
LATINA Style magazine
Top 50 Companies for Latinas
Essence magazine
Top 25 Great Places to Work for African-American Women
National Association of Real Estate Brokers
Corporate Achievement Awards for work in fair and
responsible lending and servicing principles
Advertising Age magazine
Top 10 marketers to the U.S. Asian market
Environmental Protection Agency
Green Power Partner of the Year