Wells Fargo 2007 Annual Report Download - page 14

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12
Working Together with Our Customers
A finance head for a wholesale distributor in Ohio. A chemistry
professor from Iowa. A hair stylist from California. Their lives
are worlds apart. But they’re all connected by an essential
daily need—to access, manage and grow their money. They
each need a financial partner that can make those transactions
for them fast, securely and accurately, but also one that can
find new and better ways, as part of a full relationship, to save
them even more time and money.
These are the stories of nine of our 28 million customers and
how we’re working together with them to design new
products to serve them better, satisfy all their financial needs
and help them succeed financially.
Banking “In-the-Moment”
Wells Fargo MobileSM
|
Lisa Kluever was caught by surprise. She thought she could pay by credit card, but the painting company
wanted a check. Now she was in a cab to the airport for a Florida business trip, and time was tight. She whipped out her cell
phone, connected with Wells Fargo Mobile service, and punched in a few numbers. A quick transfer from savings, and she could
relax. Wells Fargo Mobile service connects to many Wells Fargo accounts by mobile web or text messaging from a mobile phone or
other hand-held device. You can check account balances and review recent account activity using the mobile browser or text
messaging functions, or transfer funds. “I’m an in-the-moment kind of person, and when I think of something to get done, I want
to do it now,” said Kluever of Anaheim, California, a finance manager for a Fortune 500 company who’s been a Wells Fargo
customer since 1990. “Since I always have my cell phone with me, Wells Fargo is always with me, too.”