Volvo 2006 Annual Report Download - page 16
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Our customers’ needs govern our strategy…
The Volvo Group’s customers mainly conduct transport-related operations.
They impose rigorous requirements on both products and services. In a
competitive market, customer satisfaction is a key factor, since it assures
future sales and is essential for healthy profitability.
Developing and broadening cooperation with customers
Close cooperation with customers is decisive for enabling the Volvo Group
to better understand their needs and meet their expectations with the right
products and services.
Quality in the Volvo Group’s offering is also linked to how customers are
treated and how services are performed. While product characteristics and
quality are of key importance, it is above all the people in the Volvo Group,
and their skills, values, attitudes and conduct, which create success.
The Group must constantly be able to offer customers the solutions that
are best commercially for their operations. At the same time, customers’
experience of the brands should be consistent and in line with the Group’s
basic values. This applies both within the Group and at dealerships.
Accordingly, the Volvo Group works continuously to develop its dealership
network with the aim of further improving its service to customers.
Building strong relations with key customers
The Volvo Group strives to forge closer relations with key customers. There
are several advantages; the Group can support customers’ growth even
more effectively than before, while simultaneously helping to broaden the
offering of products and services to existing customers. In this way, the
Volvo Group can benefit from its broad range of products and services and
establish synergies with key customers.
The foremost argument for Coca-
Cola in selecting Volvo in the early
‘90s was the extensive Volvo ser-
vice network. Volvo still has the
most widespread service network
of all foreign truck manufacturers
operating on the Russian market
today.
12 A global group 2006