Vodafone 2013 Annual Report Download - page 6

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We are one of the world’s largest mobile
communications companies. We serve 404 million
customers, employ over 91,000 people and operate
in over 30 countries. To extend our reach beyond
thecompanies we own, we also participate
in partner market agreements in around
50additional countries.
Maximising
our reach…
Emerging markets
Today, most of our revenue
comes from mature
European markets, where
most people have a phone,
but economic and regulatory
pressures are limiting
growth. Our future
isincreasingly in emerging
markets, such as India and
parts of Africa, where
mobilepenetration is low,
GDPgrowth is high and
mobile internet usage on
smartphones is beginning
totake off. Today around one
thirdof revenue comes from
emerging markets and going
forward it is likely to be more.
04 Vodafone Group Plc
Annual Report 2013