Vodafone 2013 Annual Report Download - page 30

Strategy (continued)
Enterprise2015
As enterprise customers embrace exible and remote working to
improve business efciency, our xed and mobile converged solutions
and global footprint enable our customers to become more effective in
their business operations. Our services enable our customers to make
mobility a central part of the services they offer their own customers.
Market context:
The core criteria our enterprise customers use
when choosing a communications service
provider are speed, simplicity, exibility, cost
and security. We are well placed to offer
enterprise customers all of these through
our mobile and xed converged services,
applications and secure solutions. Enterprises
are expected to spend €78 billion in 2014
in areas where Vodafone provides its services:
mobile voice, messaging, data and xed line.1
Towards 2015:
Our 2015 enterprise strategy is based on six
pillars: accelerating our converged offers;
consolidating our lead in M2M; growing
Vodafone Global Enterprise and our Carrier
Services businesses; leveraging our hosting
capability; and offering cloud-based software
as a service.
Our enterprise customers range from small-
ofce-home-ofce (‘SoHo’) businesses and
small to medium-sized enterprises (‘SME’),
through to large domestic and multi-national
corporates (‘MNC’).
Strengths:
Our broad geographic footprint allows
us to offer customers cross border xed and
mobile converged solutions while realising
scale benets. Our recent purchase of CWW
has augmented our ability to offer fully
converged solutions and offer market-leading
hosting capabilities in the UK.
Actions:
We have created a Group-wide enterprise
services organisation, following the
CWW acquisition.
Progress:
Enterprise now represents 27% of Group
service revenue. Across the Group we have
over 32 million mobile enterprise customers
accounting for around 8% of all customers.
Vodafone Global Enterprise (‘VGE’)
VGE serves the needs of Vodafone’s
largestMNC customers, serving around
1,700customers representing 5.9 million
connections, including an additional
200customers from the integration of CWW.
MNCs demand a consistent multi-country
offer from Vodafone across our global
footprint. VGE simplies operations for these
customers by providing them with a single
account and service team, a single contract,
single pricing structures and a single portfolio
of products and services. VGE has created
a market-leading portfolio of managed
mobility services providing capabilities such
as spend management or device security
in addition to providing the underlying
connectivity and devices.
During the nancial year VGE achieved
revenue of £1.7 billion, with growth of 5%*.
For more information on VGE visit our website
at: enterprise.vodafone.com.
Vodafone Carrier Services
Vodafone Carrier Services was created
in January 2013 to consolidate all the
Group’s carrier buying and selling into one
dedicated unit to maximise efciencies.
The acquisition of CWW provided Vodafone
with a market-leading carrier capability,
and when augmented by existing Group
capability gives Vodafone signicant carrier
scale. The Group carries nearly 28 billion
minutes of international trafc annually,
on a network of nearly 500,000 kilometres
of submarine cable routes.
123 4
Our enterprise business
In conjunction with our acquisition of CWW and TelstraClear and to deliver our enterprise
strategy, we created a Group-wide enterprise services organisation on 1 January 2013. The unit
comprises four vertical business units, and two supporting units.
Vodafone
Global
Enterprise
Presence in 50 countries worldwide
Vodafone
Carrier
Services
Machine-to
-machine
Hosting
andCloud
Services
Product
Management
Channels
and Sales
Support
Local
market
Enterprise
Business
Units
Machine-to-machine
M2M connections allow machines
to communicate with one another through our
network. It is our vision to transform lives and
businesses by providing the most innovative
M2M products and services for our customers.
Smart metering, automotive and logistics are
currently the key growth sectors, with the
potential global market for M2M connectivity
growing from US$5.7 billion in 2011
to US$12.0 billion by 20152. We are now
serving around 11.1 million M2M connections
globally, up from 7.8 million last year.
An increasing number of global businesses are
incorporating M2M communications into their
core operations, leading to greater productivity,
enhanced customer service, lower energy
use and decreased carbon dioxide emissions.
For more information on M2M visit our website
at: m2m.vodafone.com.
Hosting and Cloud Services
Our new Hosting and Cloud Services
include fully managed hosting solutions
as well as cloud computing, co-location,
server and website hosting, storage and
security, and build on the capability acquired
from CWW, allowing us to target a leading
position in a rapidly growing market.
The hosted services market in Western
Europe is worth over an estimated €21billion,
28 Vodafone Group Plc
Annual Report 2013