Vodafone 2013 Annual Report Download - page 21
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Mobile network performance oor (Europe)
We continuously improve the speed of our European network
to create the best data experience for our customers. This year
we took our performance oor up to 1 Mbps or better for 75%
of our European datafootprint.
Relative market share performance
We track our relative performance by measuring the change
in our revenue marketshare against our key competitors. This year
we remained competitive, gaining or holding market share in most
of our markets.
Returns to shareholders
Consistent and balanced returns to shareholders demonstrate our
commitment tocapital discipline. This year we raised our dividend
pershare by 7% for the third year in a row, in line with our target.
Consumer net promoter score (‘NPS’)
To better understand how well we deliver quality service to our
customers, we use NPS to measure the extent to which they
recommend us to their friends and family. We also capture this
for our competitors which provides us with a ranking of operators
within any given market.
Employee engagement
The employee engagement score measures employees’ level
of engagement, a combination of pride, loyalty and motivation.
We improved our employee engagement score again this year,
remaining top quartile.
% of women in the senior leadership team
This is one measure of the diversity in our business which
brings us a more balanced range of skills and management
styles. We increased the proportion during theyear.
Target:
75% of smartphone
data sessions at least
3 Mbps in 2015.
Target:
Gain or hold revenue
marketshare in most
ofour markets.
Target:
Dividend per share
growth of at least 7%
per year to March
2013 (excluding
special dividends).
Target:
To increase or
maintain the number
of markets where we
are ranked number
one by NPS.
Target:
Maintain top quartile.
Target:
To improve each year.
2011 70% at least 200kbps
75% at least 400kbps
2012
2013 75% at least 1Mbps
2011 9 out of 17 markets
11 out of 17 markets
9 out of 17 markets
2012
2013
2011 +7.1%
+7.0%
+7.0%
2012
2013
2011 8 out of 20 markets
11 out of 21 markets
8 out of 21 markets
2012
2013
2011 75
77
78
2012
2013
2011 17%
19%
20%
2012
2013
On-track
On-track
Achieved
More work to do
Achieved
Achieved
19 Vodafone Group Plc
Annual Report 2013
Overview Business
review Performance Governance Financials Additional
information