Vodafone 2013 Annual Report Download - page 43

Overview Business review Performance Governance Financials Additional information
Revenue increased by 2.7% including a -4.1 percentage point negative
impact from foreign exchange rate movements and a 6.8 percentage
point positive impact from M&A and other activity. On an organic
basis service revenue declined by -0.2%*, driven by challenging
macroeconomic conditions in some markets, increased competition
and the impact of MTR cuts, partially offset by continued growth in data
revenue. Organic growth in Germany and Turkey was more than offset
by declines in all other markets.
EBITDA declined by -3.7%, including a -4.3 percentage point negative
impact from foreign exchange rate movements and a 3.0 percentage
point positive impact from M&A and other activity. On an organic basis
EBITDA decreased by -2.4%*, resulting from a reduction in service
revenue in most markets, the impact of restructuring costs, and higher
customer investment due to the increased penetration of smartphones.
Organic
change
%
Other
activity1
pps
Foreign
exchange
pps
Reported
change
%
Revenue –
Northern and
CentralEurope – 6.8 (4.1) 2.7
Service revenue
Germany 0.5 (0.1) (5.5) (5.1)
UK (4.0) 0.3 – (3.7)
Other Northern and
CentralEurope 2.2 23.1 (6.4) 18.9
Northern and
CentralEurope (0.2) 7.1 (4.1) 2.8
EBITDA
Germany (2.6) 0.2 (5.4) (7.8)
UK (6.9) 0.3 – (6.6)
Other Northern and
CentralEurope 1.9 9.8 (6.1) 5.6
Northern and
CentralEurope (2.4) 3.0 (4.3) (3.7)
Adjusted operating prot
Germany (7.5) 0.3 (5.3) (12.5)
UK (27.7) 0.8 – (26.9)
Other Northern and
CentralEurope 4.3 (23.9) (4.7) (24.3)
Northern and
CentralEurope (8.1) (5.4) (4.2) (17.7)
Note:
1 “Other activity” includes the impact of M&A activity and the revision to intra-group roaming charges from
1October 2011. Refer to “Organic growth” on page 188 for further detail.
Germany
Service revenue increased by 0.5%*, driven by a 1.3%* increase in mobile
service revenue. Growth in enterprise and wholesale revenue, despite
intense price competition, was offset by lower prepaid revenue.
Data revenue increased by 13.6%* driven by higher penetration
of smartphones and an increase in those sold with a data bundle.
Vodafone Red, introduced in October 2012, performed in line with
expectations and had a positive impact on customer perception.
Enterprise revenue grew by 3.0%*, despite the competitive environment.
The roll out of LTE services continued and was available in 81 cities, with
population coverage of 61% at 31 March 2013.
EBITDA declined by -2.6%*, with a -1.3* percentage point reduction
in EBITDA margin, driven by higher customer and restructuring costs,
partially offset by operating cost efciencies and a one-off benet from
a legal settlement during Q2.
UK
Service revenue declined by -4.0%* driven by the impact of MTR
cuts effective from April 2012, intense price competition and
macroeconomic weakness, which led to lower out-of-bundle
usage. Data revenue grew by 4.2%* driven by higher penetration
of smartphones. Vodafone Red plans, launched in September 2012,
performed well, with over one million customers at 31 March 2013.
Following the purchase of additional spectrum in February 2013,
preparation for LTE roll-out is underway.
The network sharing joint venture between Telefónica UK and
Vodafone UK, announced in June 2012, is now operational and
the integration of the CWW enterprise businesses into Vodafone
UK is proceeding successfully.
EBITDA declined by -6.9%*, with a -0.5* percentage point reduction
in EBITDA margin, driven by higher retention activity and the impact
of restructuring costs.
Other Northern and Central Europe2
Service revenue increased by 2.2%* as growth in Turkey more than
offset declines in the rest of the Other Northern and Central Europe
region. Service revenue in Turkey grew by 17.3%*, primarily driven
by growth in the contract customer base and an increase in data
revenue due to mobile internet and higher smartphone penetration.
Revenue also beneted from enterprise growth and the success
of commercial initiatives. In the Netherlands service revenue declined
by -2.7%* due to more challenging macroeconomic conditions and
lower out-of-bundle usage. CWW contributed £1,234 million of revenue
since it was acquired on 27 July 2012.
EBITDA increased by 1.9%*, with a -0.3* percentage point reduction
in the EBITDA margin, as margin improvement in Turkey, driven by the
increase in scale and cost management, were partially offset by declines
in most other markets primarily resulting from lower revenue. Turkey
reported positive operating free cash ow for the rst time this year.
Note:
2 The results of CWW are included within the reported results from the date of acquisition, however, they are
excluded from the organic results. Refer to denitions of terms on page 188 for more details.
41 Vodafone Group Plc
Annual Report 2013