Vodafone 2013 Annual Report Download - page 32

Strategy (continued)
Network2015
We aim to have a great mobile network in all of the markets in which
we operate, supported by leading IT systems. This means giving
our customers far-reaching voice and data coverage, a very reliable
connection, and increasing speeds and data capacity.
Market context:
The industry is seeing increasing demand
towards data services such as watching
videos on the web and internet browsing.
Thistrend is being driven by a number of
factors including the increased take-up of
high powered smartphones and an increased
choice of apps for business and social use.
Asa result data trafc increased by more than
53% over the last year and data now accounts
for 73% of the total trafc on our network.
Against this background our Network 2015
strategy is designed to ensure the readiness
and capability of our network for the future
for both consumer and enterprise and for
xed and mobile services.
Towards 2015:
Our network strategy continues to focus
on supporting higher speed data in both
mature and emerging markets, and delivering
a consistently excellent data experience
to our customers through the widespread
deployment of 3G and 4G capability and
high capacity backhaul and high speed xed
access. We will continue our consistent level
of investment so that Vodafone customers
can be assured of a video-standard data
service across our footprint in Europe and
we can successfully manage the high growth
in data volumes anticipated. We will also
continue to maintain the broad and deep
network quality for our standard voice and
text services.
Strengths:
We have nearly 250,000 base station sites
transmitting wireless signals – making us one
of the largest mobile operators in the world.
Actions:
We are consistently investing around
£6 billion a year to deliver a high quality
mobile and xed data experience for
our customers.
Progress:
We now have 42% of our Europe 3G footprint
which can deliver peak downlink speeds
of 43.2 Mbps (up from 15% last year) which
at least doubles the average data speed with
a 43.2 Mbps capable smartphone.
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Future proong our IT infrastructure
Vodafone’s ve main data centres that host our IT systems, three in Europe, and one
each in Africa and India, are linked together to form an internal ‘Cloud’. The servers
within these centres use virtualisation technology to more effectively run multiple
applications to enable customer services, such as M2M platforms, to be provisioned
and scaled up very quickly and easily. It also provides the exibility to run services for
any market from any centre, within regulatory limits. Within Europe, data is backed-
up from one centre in one country to another, to provide business continuity and
additional resilience.
The leading Vodacom South Africa network
Our superior network in South Africa enables us to provide a leading overall
customer and broadband experience. We have just over 9,400 base station sites,
signicantly ahead of our main competitor in the country. We were the rst operator
in South Africa to launch 4G services in October 2012. We have renewed around
77% of our 2G network and about 74% of our 3G network to date. We have also
progressed well with the implementation of our own self-built bre and microwave
and 65% of our base station sites now utilise high capacity backhaul.
30 Vodafone Group Plc
Annual Report 2013