Vodafone 2013 Annual Report Download - page 13

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The Vodafone Way
We want to be admired for empowering people– making their
livessimpler, easier anda good deal richer and more rewarding.
Theseare thefour pillars of the Vodafone Way which forms
thefoundation of ourculture.
Customer obsessed
We are passionate about exceeding customer expectations,
understanding theirneeds and earning their increasing loyalty.
Innovation hungry
We promote a climate that fosters innovation andcalculated risk
taking to develop new services andways ofworking.
Ambitious and competitive
We bring energy and passion to our work, setting ourselveshigh
standards. We measure our success compared to our competitors,
not just to our plans.
One company, local roots
We operate as one company across diverse teams and markets to
achieve the best outcome for our customers. We have an international
brand and values, but are part ofthe local community.
Our future leaders
Our global graduate
programme, Discover,
continued to bring the
best graduates into our
local markets, with around
470 top university recruits
this year. In addition, we
partnered with ten leading
MBA schools in Europe,
the US, Africa and India to
recruit MBA graduates for
key management roles.
Turn to page 35 to read
more about our talent and
capability development.
11 Vodafone Group Plc
Annual Report 2013
Overview Business
review Performance Governance Financials Additional
information