Vodafone 2013 Annual Report Download - page 31

and the estimated compound annual
growth rate is over 14% from 2011 to 20163.
Vodafone’s Hosting and Cloud business
generated revenue of £213 million in the 2013
nancial year.
With a large portfolio of UK data centres and
cloud-based hosting capabilities, we are well
placed to capitalise on the growing technology
and procurement link between hosting, cloud
and connectivity. Vodafone will look to expand
and deepen its hosting offer to all segments
over the coming year.
Supporting units
The two supporting units within Group
Enterprise, Product Management and
Channels and Sales Support, will drive
scale, consistency and excellence across
the Group in sales; product management
and development; and operational delivery;
in order to sustain efciencies and ensure
customer service and experience is consistent
irrespective of customer scale or location.
Enterprise convergence
As enterprise customers embrace exible
and remote working to improve business
efciency, so Vodafone’s xed and mobile
converged solutions are increasingly vital
to our customers’ business operations:
a “Always on” is expected and demanded
by customers: 78% of small rms agreed
an instant response is the top factor
in maintaining a competitive edge and 40%
of small rms surveyed said customers
expect a response to a social media query
in under an hour4.
a Streamlining xed and mobile
communications can help businesses save
money, boost productivity and increase
responsiveness to customer needs.
Vodafone One Net offers customers a single
telephone number which rings on both
their xed desk-phone and mobile handset.
Vodafone One Net users have complete
control over where and when they take their
calls. As a result we help improve business
efciency, exibility and cost control. Vodafone
One Net users generate higher revenue and
have lower churn than mobile-only customers.
At the end of the year, we had around
3.0 million Vodafone One Net customers
across ten markets.
The acquisition of Cable & Wireless Worldwide in July 2012
What was the rationale for the
acquisition?
a To create the only integrated xed and mobile player
in the UK.
a To take advantage of CWW’s UK 20,500 kilometres
bre network infrastructure which is within 100
metres of one-third of Vodafone’s UK base stations,
and the extensive international cable network assets
spanning 425,000 kilometres.
a To drive signicant synergies from the
combined scale.
What are the nancial implications and
synergy benets from this acquisition?
a We spent £1.3 billion to acquire the business.
a We expect integration costs of £500 million.
a We aim to deliver annual cash ow synergies
of at least £150 to £200 million by the 2016
nancial year.
a We aim to deliver operating free cash ow from
the acquisition of £250 to £300 million in the 2016
nancial year.
What are the network and product
benets from this acquisition?
a CWW’s UK base station backhaul circuits and the
migration of Vodafone traffic onto CWW’s international
cable network enable us to reduce third-party
wholesale payments and will help support the launch
of 4G services.
a Rationalisation of the combined Vodafone and CWW
enterprise product set aids procurement savings
across network and IT services. Over 60% of products
will be retired or merged to deliver a simpler and more
customer focused portfolio.
What has been your experience so far?
a We have been realistic about the opportunities,
investment requirements and risks for CWW.
a We have found the business is in better shape than
expected and are stabilising its nancial, operational
and customer performance .
a We have accelerated the integration plan by forming
a single integrated organisation and rebranded
as Vodafone.
a Initial synergies have been realised through initiatives
such as removal of corporate overheads, utilising
Vodafone’s scale for procurement and are in the
process of transferring Vodafone’s trafc onto
CWW’s network.
Enterprise mobile data
Vodafone’s device management solutions
help customers manage the rapidly increasing
number of mobile devices used in their
business, such as smartphones and tablets.
Our reliable and secure data networks allow
our customers to make full use of the mobile
internet for business. Enterprise data revenue
grew 10.0%* this year driven by smartphone
penetration of around 48% in Europe,
as the use of the internet on smartphones
hasincreased.
Notes:
1 Sourced from IDC and Vodafone estimates.
2 Analysys Mason report M2M device connections, revenue and
ARPU: worldwide forecast 2011–2021 (May 2012) and includes
connectivity-related segments of the M2M value chain, such
as M2M hardware and M2M application service.
3 Vodafone report commissioned by McKinsey.
4 Vodafone working smarter to succeed report, 2011 and
Vodafone’s critical response time index, 2010.
Services that support SMEs
Irish Farm Computers, a software business based in
County Meath, creates software solutions for farming
businesses. It’s a small, highly personal business that
relies on Vodafone One Net to manage incoming
calls. “The exibility enables a far more professional
approach to business, and our customer feedback has
been excellent,” says their operations manager.
Vodafone’s unique global footprint
Our global scale was key to ThyssenKrupp selecting
us to provide 60,000 mobile voice and data
connections across 30 countries and 50,000 M2M
connections to aid remote management of their
industrial products. This contract is able to meet
ThyssenKrupp’s specic needs, and offers excellent
value for money and worldwide service management
from one source.
29 Vodafone Group Plc
Annual Report 2013
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