SunTrust 2003 Annual Report Download - page 6

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Underscoring the importance we place on community focus, we were particularly
pleased in 2003 to receive an “Outstanding” Community Reinvestment Act (CRA)
rating from the Federal Reserve Bank of Atlanta, the highest rating possible.
If We Build It, Customers Will Come.
Although SunTrust’s geographic franchise is already character-
ized by strong market-share positions, we continue to invest in
high-growth markets and businesses.
With the mid-2003 completion of our purchase of
the former Lighthouse Financial Services, for example, the
Company’s footprint now includes the Hilton Head Island,
SC area, one of our most demographically attractive markets.
Asset Management Advisors (AMA), our family office,
continues to reach out to some of the wealthiest families
in the country – those with more than $25 million in
investable assets. New offices in Greenwich, CT and Charlotte, NC, along with exist-
ing offices in Palm Beach and Orlando, FL, Atlanta and Washington, DC reflect AMA’s
interest in being located where clients live. Our full-service brokerage serving corporate
executives and high-net-worth investors, Alexander Key Investments, effectively doubled
in size last year with new offices in Washington, DC, Orlando and Jacksonville, FL.
4 SunTrust Banks, Inc. Annual Report 2003
SunTrust earned market recognition
for a variety of strengths last year
including outstanding call center
effectiveness and creative employ-
ment practices. SunTrust was
also named “Best Financial
Institution” by the readers of
Florida Monthly magazine.
THE PEOPLE EQUATION
SunTrust’s comprehensive talent management process
ensures continuity of leadership in key management
positions, recognizing the diversity of our employee
base. In addition, training and development programs
are central to our priority of equipping all employees
to meet the needs of clients in a rapidly changing
business environment. SunTrust’s increasing num-
ber of classroom-style offerings are complemented by
cost-effective e-learning capabilities, which provide
employees increased flexibility as they undertake
career-enhancing classes.