SunTrust 2003 Annual Report Download - page 3

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Annual Report 2003 SunTrust Banks, Inc. 1
“Why SunTrust?”
That’s a question we are often asked by shareholders – and by prospective
shareholders – in today’s value-conscious investment environment. It is a
question we welcome. Why, indeed, choose SunTrust?
In part, the answer lies in a distinctive combination of strengths
and competitive advantages that we believe differentiates
SunTrust in a very positive way from other large financial
services organizations.
➣
For one thing, our franchise is widely
regarded as one of the most attractive in the
United States given our strong positions in high-
growth markets.
➣
We have the strategies, scope, technology and
product capabilities needed to tap the opportuni-
ties our markets present – and to sustain success
in a changing industry.
➣
Our relationship-based operating model supports a relentless – and
profitable – focus on the needs of our customers.
➣
Our people are smart. They’re energized. And, we’re told by customers,
they’re among the very best in the business.
Thanks to these unique strengths, SunTrust can point to an impressive
record of performance over the years. Our strengths paid off again in
2003 in business-driven financial results that were not only good when
viewed on their own, but indicative of our ongoing earnings potential.
In the following pages we talk about some 2003 developments that
reflect SunTrust’s current momentum…and also underscore the Company’s
excellent growth prospects for 2004 and subsequent years.
With enhancements to our delivery channels
and product line-up as well as an intensified
focus on sales and service, SunTrust delivers
an extensive range of financial products with
the individual customer focus typically associ-
ated with much smaller institutions.