SunTrust 2003 Annual Report Download - page 4

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The Right Place. The Right Business.
One of SunTrust’s biggest strengths is our Southeast and Mid-Atlantic regional
franchise. Our geographic “footprint” is concentrated in some of the most eco-
nomically vibrant and fastest-growing markets in the United States. Said another
way, we think there’s no better place to be in the domestic financial services busi-
ness than exactly where we are.
Of course, being in the right place doesn’t automatically translate into consis-
tent earnings growth. SunTrust also has built the right business mix to deliver
consistently strong performance under different economic scenarios.
We are a recognized leader in providing a broad array of financial services
to consumers and businesses of all sizes through a multi-channel, 24/7 delivery
network that emphasizes convenience to the
customer and efficiency for us.
We deliver highly competitive wealth
management and investment-related
services to high-net-worth clients
ranging from affluent individuals to
the very wealthy.
We have the demonstrated capability to
meet the full range of credit, capital markets
and investment banking needs of corporate
and institutional clients.
2 SunTrust Banks, Inc. Annual Report 2003
HIGH-OPPORTUNITY MARKETS
SunTrust’s enviable growth prospects are in part attributable to the
fact that population in our geographic “footprint” is expected to grow
at a rate that far outpaces the projected national average of 4.8%
over the next five years. This means strong demand for the financial
services SunTrust provides. The projected growth rates for some of
our most dynamic individual markets – including those highlighted
at left – are especially encouraging. SunTrust’s investments for the
future are concentrated in high-opportunity markets like these.
+8%
+11%
+10%
+12%
+7%
Atlanta
North Florida
Central Florida
South Florida
Greater Washington, DC