Rogers 2014 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2014 Rogers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 140

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140

” The mindset of this company is about winning.
The history of this company is about winning.
Our plan going forward is not about creating a
new DNA; it’s about taking the formidable assets
we already possess and executing like never before
as One Rogers to make winning a reality again.”
GUY LAURENCE
PRESIDENT AND CHIEF EXECUTIVE OFFICER
ROGERS COMMUNICATIONS INC.
world-class networks and that will not change either, as we
continue investing to stay ahead of the game. We made
significant investments in spectrum to secure the pole position
of our networks and future-proof them against our customers’
increasing demands. Finally, we introduced Roam Like Home,
a new technology that lets our customers use the Internet,
make calls and send emails in the U.S. just like they would at
home with their Share Everything plan.
Go to Market as One Rogers
Lastly, we will increasingly go to market as One Rogers.
We have created a single unit to better nurture our brands
and manage advertising across the organization; you’ve likely
already seen some of our new 2014 advertising enhancing
the Rogers brand. You can expect much more of this in 2015.
We’ll also go to market with our products and services in
more disciplined and coordinated ways. At the same time,
we’ll work more closely internally to cross-sell, up-sell and
much better leverage our compelling content. Working
as One Rogers will allow us to deliver on our promise of a
better customer experience and further dierentiation of our
oerings in the market.
Going Forward
To summarize, I spent the first three months of 2014 listening
and learning from our customers, employees and shareholders.
I used this feedback to build the Rogers 3.0 plan and then
we reorganized the entire company around the customer
and our seven priorities. In the fourth quarter we began to
introduce new commercial propositions as part of our Rogers
3.0 plan. As part of the re-organization we’ve eliminated
bureaucracy and flattened the management structure to
create a far more agile and customer responsive organization.
We’re reinvesting the savings generated from this eort to
help fund the many new initiatives we’re putting in place to
reaccelerate our growth.
As part of our reorganization, we were fortunate to attract
several best-in-class leaders; new additions to Rogers
executive leadership team include Chief Customer Ocer,
Consumer Business Unit President, Enterprise Business Unit
President, Chief Strategy Ocer and Chief Corporate Aairs
Ocer. These customer-focused leaders bring global best
practices and have proven success transforming organizations.
Just as importantly, they really understand technology and
where it’s going.
Rogers 3.0 is now up and running, the team is set and it’s all
about execution. As I said at the start, this is a multi-year plan
that will fundamentally transform how Rogers executes and
will restore our proud tradition of growth. This won’t happen
overnight. While we made a lot of changes this year, there is
a lot of execution in front of us, but we are clearly now on the
right track.
Looking ahead to 2015, we will continue to improve the
customer experience and track those improvements through
meaningful statistics such as “Net Promoter Score”. These
changes will arise out of how we serve customers and provide
them with simpler, more streamlined oerings they will love.
We will also continue to invest in and improve our best-in-class
networks and people. You should see a continuation of our LTE
expansion and roll-out of our “beach-front” 700MHz spectrum,
enhancements in our cable oerings, and more training, tools
and workplace enhancements for our employees.
We expect that 2015 will also bring organic growth in financial
results, across all of our segments and in the roll-out of other
innovative products and services. This growth will be recognized
in revenue as well as through other value-based metrics we will
use to show our progress. Innovation can be expected across all
our businesses and in many dierent forms.
I look forward to reporting back as we progress and win,
and to continue to serve you, our shareholders.
Thank you for your continued business, investment and support.
2014 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 3