Rogers 2014 Annual Report Download - page 12

Our people are the heartbeat of our business. Without an engaged
and enabled workforce, we will not be successful in achieving our goals.
Rogers’ employees have always demonstrated a great passion for our
customers, our communities and for our business. Together, we have
created a culture that attracts the best talent in Canada.
ROGERS HAS AN UNMATCHED MIX OF NETWORK, CONTENT
AND BRAND ASSETS, BUT THE TALENT AND COMMITMENT OF
OUR 27,000 EMPLOYEES IS OUR GREATEST RESOURCE AND IS
FUNDAMENTAL TO OUR FUTURE SUCCESS.
This is reflected in the numerous employer awards that
Rogers earned in 2014, including: one of Canada’s Top
100 Employers for the second straight year, Canada’s
Top Employer for Young People for the fifth straight year,
Canada’s Best Diversity Employer, and one of Greater
Toronto’s Top Employers.
Despite this recognition, we know that there is significant
opportunity to better support and channel the passion
and energy of our employees. While our people
are key to our success, we haven’t been investing
enough in the tools that we give them and we haven’t
provided many of them with sucient training and
development, particularly portions of our frontline sta.
We are therefore accelerating the investment in our
people, both in terms of how we train them and in the
systems and workplaces we provide them. Employee
empowerment, training and tools are essential to the
delivery of exceptional customer service, to the success
of the Rogers 3.0 plan and to the organization overall.
In addition, we are upgrading every element of our
recruiting and onboarding programs. Not only must
we ensure that we are attracting the right candidates
with the right skills and values for long-term success;
our onboarding programs must also be enhanced to
ensure new employees are better armed with the skills
and knowledge needed to succeed at Rogers before
being “released” into the business. This will ensure new
employees are set up for success with their teams and
customers right from the start.
Our soon-to-be-implemented onboarding program for
all employees comprises training on the history of the
company, our culture, how we work and the behavior we
expect. New employees will also be better trained on
who our customers are and the range of products and
services we provide. Once fully implemented, this will
provide enhanced service for our customers along with
better job satisfaction for our valued employees.
Together, these and our many related initiatives,
including those which clearly define accountabilities for
positions at every level of the company, will ensure that
our employees are optimally engaged, committed and
empowered.
To help foster employee passion, we also have
an employee volunteer program that encourages
participation in the Rogers Youth Fund which partners
with local charities like the Boys & Girls Clubs of Canada
to give at-risk youth a brighter future through education.
Each of our employees can spend one work day a
year volunteering, either for the Youth Fund or for a
registered charity that’s important to them. We also have
the “Walk a Mile” program that allows our employees
to experience work in customer-facing parts of this
business, such as at a retail store or as a ride-along with
a cable technician.
These are important investments in the development
and support of our greatest assets. We know that when
our employees succeed, Rogers succeeds.
OUR CORE PILLARS INVEST IN AND DEVELOP OUR PEOPLE
8 ROGERS COMMUNICATIONS INC. 2014 ANNUAL REPORT