Rogers 2014 Annual Report Download - page 69

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MANAGEMENT’S DISCUSSION AND ANALYSIS
AUDIT CORPORATE
GOVERNANCE
NOMINATING HUMAN
RESOURCES
EXECUTIVE FINANCE PENSION
Alan D. Horn, CPA, CA
John A. MacDonald
Isabelle Marcoux
Thomas I. Hull
BOARD OF DIRECTORS AND ITS COMMITTEES
AS OF FEBRUARY 13, 2015
Charles Sirois
C. William D. Birchall
Stephen A. Burch
John H. Clappison, FCPA, FCA
Guy Laurence
Philip B. Lind, CM
The Hon. David R. Peterson, PC, QC
Edward S. Rogers
Loretta A. Rogers
Martha L. Rogers
Melinda M. Rogers
CHAIR MEMBER
SOCIAL RESPONSIBLITY
CORPORATE SOCIAL RESPONSIBILITY
At Rogers, being socially responsible and sustainable is important to
our business and competitive advantage, and is an important part of
good governance. It helps us build customer loyalty, enhances
employee recruitment and retention, and provides value to all of our
stakeholders. Our material issues, grouped into six Corporate Social
Responsibility focus areas, are listed below along with our approaches
in addressing them:
Good governance
• Governance and Risk Management: Our commitment to governing
responsibly is reflected in our governance structure and practices.
Our Enterprise Risk Management program seeks to identify, assess,
manage, monitor and communicate risk consistently.
• Business Ethics and Integrity: We have guidelines and policies that
govern our employees’ actions, promote responsible conduct and
ensure compliance with regulatory requirements.
Customer experience
• Customer Service: We are focused on raising the bar on service
levels, tackling top customer irritants and improving problem
resolution.
• Customer Transparency: We aim to provide our customers with the
knowledge needed to make informed decisions through customer
service training, advertising materials, and providing informational
resources to help customers.
• Network Coverage and Reliability: Each year, we invest in network
upgrades and maintenance to ensure reliable coverage in both
urban and rural areas, and to better serve the growing use of
wireless and broadband data.
• Responsible Products: We look at the life cycle of our products and
services, from sourcing and transport to product take-back and
recycling,withdevicetrade-inprogramssuchasRogersTrade-Up
and FidoTrade, and go beyond legal compliance as we work to
meet customer and community expectations for product quality,
safety and environmental impacts.
Employee experience
• Employee Engagement: We work to build high-performing teams
through a number of programs and policies, including a bi-annual
engagement survey, leadership development programs, and
communication and idea sharing between employees and
management.
• Talent Management: We aim to attract and retain top talent and
minimize voluntary turnover where possible by offering effective
training and development, career opportunities and management
resources, and a strong employee benefits program.
• Diversity and Inclusion: Our multi-year diversity plan is championed
and developed by our most senior leaders. Our commitment is
embedded in our practices and policies, management systems,
recruitment and training programs, and employee resource groups,
such as Rogers Women’s Network and RogersPride.
• Health, Safety and Wellness: We have robust programs and
practices to identify and minimize potential hazards, and we
continually monitor our practices, sites and work to ensure
employees remain safe.
2014 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 65