Rogers 2014 Annual Report Download - page 33

MANAGEMENT’S DISCUSSION AND ANALYSIS
Understanding Our Business
Rogers Communications is one of Canada’s leading diversified communications and media companies.
We report our results based on the following four segments:
Wireless provides wireless voice and data communication services to
individual consumers, businesses, governments and other
telecommunications service providers. Our wireless network is
currently one of the most extensive and advanced independent high-
speed wireless data networks in Canada, capable of supporting
wireless services on smartphones, tablets, computers and a broad
variety of machine-to-machine and specialized devices. See “Capability
to Deliver Results” for more information about our extensive Wireless
network and significant spectrum position.
Cable provides voice and data communications, television and high-
speed Internet services to both consumers and businesses, leveraging
our expansive fibre and hybrid fibre coaxial network infrastructure in
Ontario, New Brunswick and Newfoundland. See “Capability to Deliver
Results” for more information about our expansive Cable networks.
Business Solutions provides voice and data communications and
advanced services, including data centres and cloud computing,
to a wide range of small, medium and large enterprise and
government customers, as well as on a wholesale basis to other
telecommunications service providers over our fibre network facilities.
Media provides television and radio broadcasting services, publishing
services, digital media content, television and online shopping, and
sports media and entertainment which includes our 12-year exclusive
national NHL licensing agreement (NHL Agreement) to broadcast all
national live hockey games withinCanadaonallplatforms.
PRODUCTS AND SERVICES
WIRELESS
Rogers is a Canadian leader in innovative wireless network
technologies and services. We provide wireless services under the
Rogers, Fido and chatr brands, and provide consumers and businesses
with the best and latest wireless devices, services and applications
including:
• mobile and fixed high speed Internet access;
• wireless voice and enhanced voice features;
• wireless home phone;
• device protection;
• text messaging;
•e-mail;
• global voice and data roaming;
• machine-to-machine solutions;
• advanced business solutions;
• suretap mobile wallet;
• Rogers AnyPlace TV; and
• Rogers One Number.
CABLE
Our cable network provides a leading and innovative selection of high-
speed broadband Internet access, digital television and online viewing,
phone and advanced home Wi-Fi services to consumers and
businesses.
Television services include on-demand, personal video recorders
(PVRs) and Whole Home PVRs; regular and time-shifted programming;
digital specialty channels; and Rogers Anyplace TV and Anyplace TV
Home Edition for viewing televised content on smartphones, tablets
and personal computers.
Phone services include residential and small business local telephony
service, calling features such as voicemail, call waiting, and long-
distance.
BUSINESS SOLUTIONS
Our services that meet the increasing demands of today’s critical
business applications include:
• voice, data networking, Internet protocol (IP) and Ethernet services
over multiservice customer access devices that allow customers to
scale and add services, such as private networking, Internet, IP voice
and cloud solutions, which blend seamlessly to grow with their
business requirements;
• optical wave, Internet, Ethernet and multi-protocol label switching
services, providing scalable and secure metro and wide area private
networking that enable and interconnect critical business
applications for businesses that have one or many offices, data
centresorpointsofpresence(aswell as cloud applications) across
Canada; and
• extensive wireless and cable access networks services for primary,
bridging and back-up connectivity.
MEDIA
Our portfolio of Media assets reaches Canadians coast-to-coast.
In Television, we operate several conventional and specialty television
networks:
• City network, which together with affiliated stations, has broadcast
distribution to approximately 80% of Canadian households;
• OMNI multicultural broadcast television stations;
• Specialty channels that include Outdoor Life Network, FX (Canada),
FXX (Canada), and G4 Canada;
• Sportsnet’s four regional stations, Sportsnet ONE, Sportsnet 360
and Sportsnet World;
• The Shopping Channel, Canada’s only nationally televised shopping
channel which generates a significant and growing portion of its
revenues from online sales; and
• VICE Canada, a joint agreement between Rogers and VICE Media
that will produce and deliver Canadian-made news and
entertainment programming across mobile, web and TV platforms
starting in 2015.
In Radio, we operate more than 50 AM and FM radio stations in
markets across Canada, including popular radio brands such as 98.1
CHFI, 680 News, Sportsnet 590 The FAN, KISS 92.5, JACK FM and
SONiC.
Our Publishing services and products include:
• many well-known consumer magazines such as Maclean’s,
Chatelaine, Flare, Hello! Canada and Canadian Business;
• a leading position in marketing, medical, financial, and trade
publications;
2014 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 29