Rogers 2014 Annual Report Download - page 16

Download and view the complete annual report

Please find page 16 of the 2014 Rogers annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 140

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140

Today customers are consuming more and more content
on their mobile devices and tablets. Research shows
mobile video use is expected to be 70% of wireless data
trac by 2018.
The pace of innovation is staggering and it’s up to us
to keep up with our customers’ changing demands.
Smartphones, tablets, TVs and other hardware devices
get faster, smarter and more powerful daily. Applications
are regularly updated with new functionality and
better usability. Entrepreneurs constantly create new
businesses from new technologies. In this environment,
our customers expect us to continue to innovate around
our products and services while maintaining world-class
wireless and broadband networks.
Independent studies have shown that we have the
fastest wireless networks in Canada and we put
considerable eorts and resources towards maintaining
this advantage. We recently secured “beachfront”
spectrum consisting of two 12MHz blocks of contiguous,
paired lower 700MHz band spectrum covering the
vast majority of the Canadian population. This prime
spectrum will allow Rogers to deliver the ultimate video
experience and will carry wireless signals across greater
distances. It will also benefit our enterprise customers
with faster mobile broadband compared to existing LTE
coverage. 700MHz spectrum has the added advantage
of providing better in-building reception in densely
populated cities so customers can enjoy the speed and
consistency of LTE deep inside buildings. This spectrum
was the most sought after and Rogers went into the
auction intending to win it for our customers. We also
launched LTE-Advanced that combines the 700MHz
spectrum with AWS spectrum for an even better live
video streaming experience on mobile and tablet
devices. We have already deployed it in Vancouver,
Edmonton, Calgary, Windsor, London, Hamilton,
Toronto, Kingston, Moncton, Fredericton, Halifax and
Saint John, with more markets across the country to
follow in 2015.
We have also been a pioneer in mobile payments
launching the suretap wallet, a new application that lets
customers use their smartphones to make payments at
tens of thousands of retailers across the country. With
the suretap wallet, customers can safely store eligible
payment cards on their smartphone and make purchases
by simply holding it up to contactless payment terminals,
just like they do today with plastic credit and debit cards.
We are also making considerable investments in our
cable broadband networks to expand our advantages in
internet and video services. Customers are demanding
ever faster internet speeds and access to their TV
content everywhere, so we continually upgrade our
infrastructure and drive fibre deeper into our network to
deliver this. We continue to lead the market with up to
350Mbps high-speed internet speeds, and will continue
to do so.
We continue to advance our digital cable TV set top box
capabilities and enhance the cable user interface. Today,
we oer whole-home PVR capability from a single box
in the house; customers can also use their smartphones
to control their channel guides, watch live TV on their
tablets, and access recorded programming online from
any location. We are also actively developing an all IP
video platform so customers can watch video content
anywhere, anytime and on any screen.
In 2015 we’ll build on the momentum we saw in 2014
with the launch of NHL GameCentre Live and the
innovative GamePlus layer, shomi, and Roam Like Home
As Ted Rogers often said, “The best is yet to come.”
We were also one of the first carriers in the world to offer the
telecommunications “quadruple play” of wireless, television, Internet
and telephony services over our own networks and one of the first to add
Smart Home Monitoring as a fifth product to the home.
INNOVATION IS IN OUR DNA AT ROGERS. OUR PIONEERING SPIRIT IS
EVIDENCED IN A LONG HISTORY OF FIRSTS, INCLUDING THE FIRST
CELLULAR CALL IN CANADA, THE WORLD’S FIRST HIGH-SPEED CABLE
INTERNET SERVICE, THE FIRST DIGITAL CELLULAR NETWORK IN NORTH
AMERICA, CANADA’S FIRST VIDEO-ON-DEMAND AND MOBILE TV SERVICES,
THE FIRST HSPA AND LTE NETWORKS, AND THE FIRST TO OFFER DEVICES
SUCH AS IPHONE, ANDROID, BLACKBERRY AND WINDOWS 8 IN CANADA.
OUR CORE PILLARS FOCUS ON INNOVATION AND NETWORK LEADERSHIP
12 ROGERS COMMUNICATIONS INC. 2014 ANNUAL REPORT