Rogers 2014 Annual Report Download - page 41

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MANAGEMENT’S DISCUSSION AND ANALYSIS
Capability to Deliver Results
WIDESPREAD PRODUCT DISTRIBUTION
WIRELESS
We distribute our wireless products nationally using various channels
including:
• an extensive independent dealer network;
• company-owned Rogers, Fido and Chatr retail stores;
• major retail chains and convenience stores;
• partnered distribution channels, such as WOW! mobile boutique;
• customer self-serve using rogers.com, fido.ca, chatrwireless.com,
ecommerce sites; and
• Rogers call centres and outbound telemarketing.
CABLE
We distribute our cable products using various channels including:
• company-owned Rogers retail stores;
• customer self-serve using rogers.com;
• Rogers call centres, outbound telemarketing, door-to-door agents;
• major retail chains; and
• anextensivenetworkofthirdpartyretaillocations.
BUSINESS SOLUTIONS
Our sales team sells Business SolutionsservicestoCanadianbusiness
and public sector telecom customers. An extensive network of third-
party channel distributors deal with IT integrators, consultants, local
service providers and other indirect sales relationships. This diverse
approach gives greater breadth of coverage and allows for strong
sales growth for next generation services.
LEADING NETWORKS
WIRELESS
Rogers has one of the most extensive and advanced wireless networks
in Canada that:
• is the only wholly owned national wireless network in Canada;
• was the first LTE high-speed network in Canada, which reached more
than 84% of the Canadian population as at December 31, 2014;
• is supported by voice and data roaming agreements with
international carriers in more than 200 countries, including a
growing number of LTE roaming operators; and
• includes network sharing arrangements with three regional wireless
operators which operate in more rural parts of Canada.
We are continuously enhancing our IP service infrastructure for all of
our wireless services. Advances in technology have transformed how
our customers interact and how they use the variety of tools that are
available to them in their personal and professional lives. Technology
has also changed the way businesses operate.
New technologies allow us to offer new services, such as Rogers One
Number, which makes enhanced wireless services available to
subscribers on their computer, tablet and smartphone with a single
number and can be used as an alternative to fixed line telephony.
Users enjoy the same services and features across the coverage area,
thanks to the seamless integrated nature of the Rogers network and
those of our roaming and network sharing partners.
Significant spectrum position
Our wireless services are supported by our significant wireless
spectrum holdings in both high-band and low-band frequency ranges.
As part of our network strategy, we expect to continue making
significant capital investments in spectrum to:
• support the rapidly growing usage of wireless data services; and
• introduce new innovative network-enabled features and
functionality.
2014 ANNUAL REPORT ROGERS COMMUNICATIONS INC. 37