Rogers 2014 Annual Report Download - page 14

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Rogers has led the way in Canada with our world-class networks and
our stable of leading entertainment services like Rogers Anyplace TV,
Rogers NHL GameCentre LIVE with GamePlus, shomi, Next Issue Canada
and a host of others.
CANADIANS TODAY ARE CONSUMING ENTERTAINMENT, NEWS AND
SPORTS CONTENT IN MORE WAYS AND ON MORE DEVICES THAN EVER
BEFORE. WITH SEEMINGLY UNLIMITED OPTIONS AVAILABLE, CANADIANS
CAN NOW GET THE INFORMATION AND ENTERTAINMENT THEY WANT
WHEREVER, WHENEVER AND HOWEVER BEST SUITS THEIR LIFESTYLE.
We will continue to deliver even more compelling content
wherever our customers want it. A prime example is our
late 2013 acquisition of the exclusive rights to national
NHL content in Canada for all televised, online and
wireless delivery. We are now bringing more games to
more Canadians in more ways than ever before; these
games are available to Canadians on almost every
platform imaginable.
This exciting new world of content delivery is enabled
by Rogers’ industry-leading wireless and broadband
networks, through which we distribute our category-
leading content assets virtually everywhere. Rogers has
some of the most popular sports, television, radio, digital
and print assets in Canada; these assets reach nearly 90%
of Canadians every week and at the same time increasingly
add value to our core Wireless and Cable businesses.
Our Sportsnet specialty network provides the best in
sports programming across Canada through its four
regional channels and its nationally distributed Sportsnet
ONE, Sportsnet World and Sportsnet 360 channels.
Rogers owns the seven-station City network which
broadcasts local, urban-oriented news programming,
and Canadian and U.S. prime-time entertainment in the
largest Canadian markets, and also owns the multilingual
OMNI news, information and entertainment channels for
the country’s ethnic communities. Rogers also provides
award-winning programming on its FX, FXX, OLN and G4
specialty TV channels. Through these broadcast assets
and wireless and broadband networks, Rogers is bringing
Canadians the most extensive line-up of NHL games and
related content ever seen.
In addition, Rogers also unveiled the largest, most
advanced hockey broadcast production studio in the
world at 11,000 square feet, delivering three live NHL
broadcasts for three dierent networks at one time.
We brought together a dream team of the game’s best
hockey hosts, commentators and analysts including
George Stroumboulopoulos, host of Hockey Night
in Canada; Ron MacLean, host of Rogers Hometown
Hockey; and Don Cherry on Coach’s Corner. Also, the
Rogers Hometown Hockey tour was launched to bring
the full NHL experience to 25 cities across Canada,
including its mobile broadcast studio plus fun hockey
activities, NHL alumni, local bands and great prizes.
We lifted more online blackouts and brought fans
50 per cent more live games with the launch of Rogers
NHL GameCentre Live, an online destination for
streaming the NHL on any screen including over 1,000
regular season games, the 2015 Stanley Cup Playos,
2015 Bridgestone NHL Winter Classic, and the 2015
NHL All-Star Game.
Additionally, Rogers premium customers get the best
seats in the country with exclusive access to GamePlus,
an incredible second screen experience on tablets and
mobiles where fans can pull up unique camera angles
from the referee’s helmet, behind the players’ bench,
along the ice and over the net, as well as multiple camera
angle replays.
In sports entertainment, Rogers owns the Toronto Blue
Jays Major League Baseball team. We also hold a 37.5%
investment in Maple Leaf Sports & Entertainment which
owns the NHL’s Toronto Maple Leafs, the NBA’s Toronto
Raptors, the MLS’s Toronto FC, together with a number
of other sports-related assets.
Our radio portfolio includes over 50 popular radio stations
across Canada that cater to all of Canada’s musical tastes.
Our stations have millions of listeners each day and we
have some of the highest rated stations in the country.
We also partnered with Shaw to launch shomi, our
exciting new online on-demand video streaming service
with thousands of hours of the most popular TV and
movie content. We’ll continue to make more great
content available to be consumed everywhere and on
an increasing number of dierent platforms. We will
also strategically invest in compelling new content that
our customers want, such as our joint agreement with
VICE Media.
As a result of all this great content delivered coast to coast
via TVs, tablets, smartphones, computers, radios and
magazines, advertisers increasingly view Rogers’ Media
segment as their one-stop shop for both their local and
national advertising needs.
OUR CORE PILLARS DELIVER COMPELLING CONTENT EVERYWHERE
10 ROGERS COMMUNICATIONS INC. 2014 ANNUAL REPORT