Rogers 2014 Annual Report Download - page 10

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Over time, Rogers has built a portfolio of assets
designed to provide businesses with a mix of wireless,
broadband, telephony and data centre solutions. Until
recently, however, Rogers delivered those solutions
in a somewhat fragmented manner because dierent
business-focused products and types of customers
were served by dierent parts of the company. As a
result, Rogers is under-indexed against the Canadian
incumbents in this large and growing market. In the
second half of 2014, Rogers consolidated the various
product, marketing, sales and service functions serving
our business customers into a single enterprise-focused
business unit.
By bringing together these various functions and
capabilities into a single enterprise-focused business
unit, Rogers will be better equipped to drive increased
revenue and reduced cost while also improving
customer experience. On the revenue side, the
combined product suite of these units will better meet
the telecommunications needs of businesses of all sizes
which demand increased reliability, scalability, security
and a wider array of value added services including
hosting and storage. We will improve the customer
experience while also growing revenue through a unified
go-to-market and sales organization that understands
the end-to-end needs of business customers of all sizes
and can oer and service integrated solutions to meet
their needs. Finally, this new structure achieves cost-
eectiveness through the integration of all marketing,
sales, service and product development functions
into one business unit. This will allow us to leverage a
substantial combined set of expertise and capabilities to
help Canadian businesses become more productive and
successful.
In 2014, we entered into a Partner Market Agreement
with Vodafone Group, one of the world’s largest
telecommunications companies. Among this
agreement’s many benefits is access to Vodafone’s
global scale and extensive experience in serving the
enterprise market. The agreement also gives Rogers
access to a number of new products, services and
applications to help accelerate our growth in the
business market.
Specific to smaller enterprises, Rogers oers custom
solutions that use our cable and wireless networks to
provide telephony and broadband connectivity both
at the oce and when on the road. We will continue to
enhance these solutions with cloud-based applications
and storage by leveraging our increasing strength in the
data centre space.
For larger enterprises, we oer a suite of carrier-class
next-generation Ethernet and IP-based commercial
services over our fibre optic footprint which connects
thousands of oce buildings; we also have state-of-the-
art data centres located across Canada that provide
colocation, hosting and cloud-based services. We
integrate these solutions with our nationwide wireless
network and solutions to provide seamless voice and
data connectivity for businesses no matter where their
employees travel. Rogers also oers Canada’s leading
suite of wireless machine-to-machine solutions (M2M),
which enable businesses to create supply chain and
operational eciencies by leveraging the rapidly
expanding “Internet of Things”. Complementing our
extensive M2M solutions portfolio is our wide array of
emerging mobile commerce technologies, which Rogers
has pioneered.
Our history of innovation, best-in-class networks
and commitment to helping our customers realize
the possibilities of wireless, broadband and IP
telecommunications technology makes Rogers the right
partner for Canadian businesses of all sizes looking to
make the most of an exciting, connected future. The
business market is a key focus for us going forward and
we are confident that Rogers is well positioned with
the right capabilities and structure to deliver on this
significant growth opportunity.
This growth will be predominantly driven by the increased demand for data
transmission and a migration to next generation technologies that deliver
faster and enhanced services, many of which are hosted in the cloud.
THE TELECOMMUNICATIONS NETWORK, DATA CENTRE AND
ADJACENT SERVICES MARKET IN CANADA REPRESENTS OVER
$20 BILLION IN REVENUES AND IS EXPECTED TO GROW TO
APPROXIMATELY $25 BILLION BY 2017.
OUR CORE PILLARS DRIVE GROWTH IN THE BUSINESS MARKET
6 ROGERS COMMUNICATIONS INC. 2014 ANNUAL REPORT