Rogers 2014 Annual Report Download - page 20

BEING A GOOD CORPORATE CITIZEN IS AT THE VERY HEART OF OUR
BUSINESS. IT WAS A VALUE ADOPTED BY OUR FOUNDER, TED ROGERS,
AND CONTINUES TO BE LIVED BY THE COMPANY TODAY. IT IS ABOUT
CONSTANTLY IMPROVING OUR OPERATIONS AND STRIVING TO BE
THE BEST FOR OUR STAKEHOLDERS WHILE MITIGATING RISK AND
ACHIEVING LONG TERM SUCCESS.
In 2014, Rogers provided over $70 million in cash and
in-kind donations to support various organizations
and causes, including our flagship Rogers Youth Fund
program. We believe that education is one of the best
ways to increase young people’s interest in school
and enhance future opportunities. Rogers Youth Fund
supports education programs for at-risk youth oered
by Boys & Girls Clubs and local non-profit organizations
across Canada. The programs oer after-school
homework clubs, academic tutoring and alternative
schooling to help youth excel both inside and outside
the classroom.
Rogers Raising the Grade is one of the principal
components of Rogers Youth Fund. Over the last year,
42,000 youth participated in the interactive after-school
program, which matches youth with mentors and tutors
who provide help with schoolwork and personal interests.
A state-of-the-art technology centre, with the latest
computers and electronic resources to support learning
and increase digital literacy, complements each Raising
the Grade program, with the goal to increase participants’
academic skills, high school graduation rates and access
to post-secondary education. We’re also aiming to
bridge the gap on digital inclusion with the Connected
for Success program. Over 4,200 families are currently
registered in this program which began in 2013 and
oers subsidized broadband Internet for families with low
incomes in partnership with Toronto Community Housing.
Rogers Employee Volunteer Program oers our
employees one day o to volunteer at a charity of their
choice, and every fall our employees get engaged in our
United Way Campaign, where for many straight years
Rogers has been proudly recognized by United Way
Canada as a Thanks a Million contributor, an honour
bestowed upon leading organizations who together with
their employees raise over $1 million annually in donations.
We’re also creating a great workplace by investing in
employee training and development, providing attractive
compensation and benefits, developing a positive health,
safety and wellness culture, and fostering an inclusive
and diverse workforce with employee programs such
as Rogers Women’s Network and RogersPride.
In 2014, Rogers was recognized as one of Canada’s Top
100 Employers, one of Canada’s Best Diversity Employers,
a Top Employer for Young People and as one of Greater
Toronto’s Top Employers. We were also celebrated for
our engaged workforce in Achievers 50 Most Engaged
Workplaces in North America, and for our employee
wellness programs with Excellence Canada’s Healthy
Workplace.
Environmental stewardship is a key part of our Corporate
Social Responsibility (CSR) strategy. With clear targets
to reduce our greenhouse gas emissions and energy
consumption, we undertake many programs to manage
our environmental footprint. We also put considerable
focus on reducing oce and electronic waste through
our stewardship programs, as well as paper consumption
by promoting e-billing, and using FSC certified paper for
our magazines.
Across our supply chain, we are committed to ethical
procurement and have a strong framework in place to
achieve this. Rogers continually works with our partners
through our agreements, relationships and Supplier Code
of Conduct to ensure that we collectively adhere to sound
sourcing, production and environmental standards.
We take our customer privacy very seriously and
want them to know their information is in good hands.
In 2014 we released our first Transparency Report to
provide more details about the requests we receive
from government and law enforcement agencies. As a
company we comply with Canadian privacy law and only
respond to federal, provincial and municipal government
and law enforcement agencies when they have a legally
valid request - like a search warrant or court order.
While we’ve undertaken many programs such as the ones
listed here, we recognize that CSR is a journey and there
is even more we can do to be the best for Canadians.
For more information on our CSR performance and
programs, please visit rogers.com/csr and look out for
our 2014 Corporate Social Responsibility report in the
coming months.
At Rogers, growing means more than just bigger numbers
— it means making the world a better place.
CSR GOOD CORPORATE CITIZENSHIP
16 ROGERS COMMUNICATIONS INC. 2014 ANNUAL REPORT