MasterCard 2008 Annual Report Download - page 47

cardholders using cards that carry our brands. Each issuer determines these and most other competitive card
features. In addition, we do not establish the discount rate that merchants are charged for card acceptance, which
is the responsibility of our acquiring customers. As a result, our business significantly depends on the continued
success and competitiveness of our issuing and acquiring customers and the strength of our relationships with
them. In turn, our customers’ success depends on a variety of factors over which we have little or no influence. If
our customers become financially unstable, we may lose revenue or we may be exposed to settlement risk as
described below.
With the exception of the United States and a select number of other jurisdictions, most in-country (as
opposed to cross-border) transactions conducted using MasterCard, Maestro and Cirrus cards are authorized,
cleared and settled by our customers or other processors without involving our central processing systems.
Because we do not provide domestic processing services in these countries and do not, as described above, have
direct relationships with cardholders or merchants, we depend on our close working relationships with our
customers to effectively manage our brands, and the perception of our payment system among regulators,
merchants and consumers in these countries. From time to time, our customers may take actions that we do not
believe to be in the best interests of our payment system overall, which may materially and adversely impact our
business. If our customers’ actions cause significant negative perception of the global payments industry or our
brands, cardholders may reduce the usage of our programs, which could reduce our revenues and profitability.
In addition, our competitors may process a greater percentage of domestic transactions in jurisdictions
outside the United States than we do. As a result, our inability to control the end-to-end processing on cards
carrying our brands in many markets may put us at a competitive disadvantage by limiting our ability to maintain
transaction integrity or introduce value-added programs and services that are dependent upon us processing the
underlying transactions.
We rely on the continuing expansion of merchant acceptance of our brands and programs. Although our
business strategy is to invest in strengthening our brands and expanding our acceptance network, there can be no
guarantee that our efforts in these areas will continue to be successful. If the rate of merchant acceptance growth
slows or reverses itself, our business could suffer.
Our business may be materially and adversely affected by the marketplace’s perception of our brands and
reputation.
Our brands and their attributes are key assets of our business. The ability to attract and retain cardholders to
MasterCard-branded products is highly dependent upon the external perception of our company and industry.
Our business may be affected by actions taken by our customers that impact the perception of our brands.
Adverse developments with respect to our industry may also, by association, impair our reputation, or result in
greater regulatory or legislative scrutiny. Such perception and damage to our reputation could have a material
and adverse effect to our business.
If we are unable to grow our debit business, particularly in the United States, we may fail to maintain and
increase our revenue growth.
We believe that in recent years industry-wide offline and online debit transactions have grown more rapidly
than credit or charge transactions. However, in the United States, transactions involving our brands account for a
smaller share of all offline, signature-based debit transactions than they do credit or charge transactions. In
addition, many of our competitors process a greater number of online, PIN-based debit transactions at the point
of sale than we do, since our Maestro brand has relatively low penetration in the United States. We may not be
able to increase our penetration for debit transactions in the United States since many of our competitors have
long-standing and strong positions. We may also be impacted adversely by the tendency among U.S. consumers
and merchants to migrate from offline, signature-based debit transactions to online, PIN-based transactions
because we generally earn less revenue from the latter types of transactions. In addition, online, PIN-based
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