Konica Minolta 2015 Annual Report Download - page 53

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Resulting Impact
• Conduct face-to-face sales to
understand and provide the value
customers truly need
• Homogenize support operations
through the launching of the
Global Support Center
• Implement SLA (Service Level
Agreement) to provide customers
with high quality services and
peace of mind
• Provide support for decreasing
customers’ environmental impact
with OPS
• Provide support for customers’
environmental management using
environmental technologies and
expertise
• Collect and recycle used MFPs
and printers
• Carry out the Clean Planet
Program for collecting toner
cartridges
• Acquire expertise and human
resources to strengthen ability to
provide services such as OPS,
MPM, and MCS
• Invest human resources in service
businesses
• Strengthen ability to help
customers at the call center
• Consolidate sales facilities • Make support operations more
efficient with the launching of the
Global Support Center
Marketing & Sales
P.55
After-Sales Support
P.55
(Billions of yen)
(FY)
80
60
40
20
0
20132012 2014
45.4
74.3
29.3
Expanded sales* of OPS, which help customers cut
costs and enhance efficiency
28
21
14
7
0
20132012 2014
21.0
14.9
25.7
(Billions of yen)
(FY)
Expanded sales* of GMA, which provide services and
solutions to customers with a global sphere of business
800
600
400
200
0
389.6
41%
54%
640.0
58%
FY2013 Actual FY2016 TargetFY2014 Actual
Sales Sales Ratio
547.1
(Billions of yen)
Expanded sales* of green products
(kt-CO
2
)
(FY)
1,600
1,200
800
400
0
Product usage Sales and services Manufacturing ProcurementDistribution
2010
1,331
2012
1,226
2013 20142011
1,295
1,063
1,108
Reduced CO2 emissions throughout the product lifecycle
* J-GAAP
52
KONICA MINOLTA, INC. Annual Report 2015
Foundation for GrowthBusiness StrategiesGrowth StrategyCompany Overview and Characteristics Financial Report