Konica Minolta 2015 Annual Report Download - page 14

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In these modern times, innovations in digital technology have led to the introduction of
new products and businesses previously unthinkable, and the makeup of industries
continues to undergo dramatic change. Entry from different industries is intensifying and
competition between companies is growing increasingly fierce. It is undeniable that our
current core Business Technologies Business, which handles products such as MFPs and
printers, will soon be inundated by a massive wave of change. Our genre-top strategy of
concentrating on color output has been effective; however, even though print volume is
currently expanding and earnings are steadily increasing, we do not believe this will
continue forever. While price competition continues to intensify due to product
commoditization, there is a possibility that the demand for color printing will hit a ceiling
due to a shift in advertising towards digital media. Accordingly, Konica Minolta has devised
a growth strategy to ensure its survival as a top-tier company, even in this age of digital
innovation.
By viewing this massive wave of change as an opportunity, we will anticipate
forthcoming digital innovation and challenge ourselves to create new products and
solutions that provide resolutions for the diversified issues faced by our customers and
society. Then, utilizing “creative destruction” including the fundamental reform of existing
businesses and creating new businesses, we will further promote the shift in the focus of
our business as we “TRANSFORM.”
In line with advancements in digitalization, the marketing world is creating new
Anticipating digital innovation and accelerating business
scope transformation through creative destruction
Digital marketing
2
Data accumulation/analysis
3
Personalization
4
Delivery
Campaign
planning
15
Evaluation
Data
management
platform
DM/Catalogs/Other printed materials
e-mail
Website
SNS
Digital signage
Basic
customer
information
Company
website
Advertisement
viewing data
Social
media
Purchasing
information
Marketing
automation
Message from the CEO
13
KONICA MINOLTA, INC. Annual Report 2015
Foundation for GrowthBusiness StrategiesGrowth StrategyCompany Overview and Characteristics Financial Report