Konica Minolta 2015 Annual Report Download - page 47

* Base index: CY2013=100
* Source: InMedica, The World Market for General Radiography etc. and
Ultrasound Imaging, 2013
(CY)
20142013 2017
(forecast)
2015
(forecast)
2016
(forecast)
200
150
100
0
100 113113 128 144144
163
100100 106106 113113 120120 126
DR Ultrasound
(%)
nations, and unit sales were roughly on par with the previous year.
As a result, fiscal 2014 sales for the segment decreased 4.6% year
on year to ¥78.5 billion (¥78.5 billion based on IFRS).
In fiscal 2015, efforts will focus on enhancing and expanding
sales of priority product line, cassette-type DR products, while
increasing sales of the HS1 diagnostic ultrasound system among
customers in the field of internal medicine, as well as our traditional
business source, orthopedics. The above factors contribute to a
fiscal 2015 segment sales forecast of ¥85 billion (based on IFRS),
an 8% year-on-year increase.
Launch of the AeroDR PREMIUM, the next level in cassette-type DR systems aimed
at meeting the needs of medical practitioners
Compared to conventional computed radiography, digital radiography improves the quality and
efficiency of medical exams by subjecting patients to less than half the radiation exposure and
enabling images to be checked immediately after they are taken. To expand the range of
application for DR systems, Konica Minolta has focused on growing sales of AeroDR, whose
wireless nature improves both portability and usability. In August 2014, Konica Minolta launched
AeroDR PREMIUM. A true evolution in a number of
ways, AeroDR PREMIUM is the lightest of its kind in
the world*, has a durability that can stand up to
hard use, and can accommodate repeated actions
and continuous operation for extended periods. We
are currently expanding its range of application,
which includes not just hospitals but also
emergency medical care providers, the scenes of
disasters, and home care situations.
• Growth strategies
In the Healthcare Business, we are carrying out our basic strategy of
investing products with higher added-value and strengthening
solutions-based business for medical care providers by complementing
our modality equipment—including X-ray diagnostic imaging systems
and diagnostic ultrasound systems—with IT services.
First, in Phase 0, we will bolster and expand sales of our
lineup of cassette-type DR systems, which are positioned as core
products in our “genre-top” strategy (see market forecasts in the
figure at bottom right). Compared to conventional computed
radiography, digital radiography improves the quality and efficiency
of medical exams by subjecting patients to less than half the
radiation exposure and allowing images to be checked immediately
after they are taken. This has resulted in the rapid growth of their
market. Although we are currently targeting primarily developed
countries, we will be leveraging our strategic business partnership
with GE’s healthcare division to expand sales worldwide and meet
the needs of emerging nations, where we expect to see more
demand for such products in the future.
In Phase 1, we will fully promote our diagnostic ultrasound
systems, a segment experiencing significant growth worldwide, by
leveraging our customer base and sales channels cultivated through
our sales efforts involving X-ray diagnostic imaging systems (see
market forecasts in the figure at bottom right). In particular, efforts will
be focused on business involving medical exams that we can
leverage our ultrasound probe technologies, an area in which Konica
Minolta excels. Additionally, we will be working towards bringing
medical equipment and IT services together. One example of this will
be minimizing downtime at medical institutions and improving the
safety and efficiency of the care provided by utilizing IT services in
the maintenance of medical equipment. This will also result in the
establishment of businesses producing income streams that
leverage the already sold medical equipment.
Roadmap for growth
Global market trends and forecasts of digital radiography
and diagnostic ultrasound system
Phase 0
DR Diagnostic ultrasound
systems
Medical IT services
Enhance sophistication
of diagnostics
Regional partnership,
at-home solutions
Phase 2Phase 1
High-value-added model
with modality + service
Relative comparison of
radiation exposure
CR AeroDR
100
50
0
(%)
Approx.
50%
decrease
Phase 2 will involve organizing multiple modality devices
through informity, providing cloud-based electronic health records,
and otherwise strengthening the link between medical equipment and
IT in order to make effective use of our products for a better regional
healthcare coordination and for home care situations. We will also
be further enhancing the functionality of our diagnostic imaging
equipment in order to play a bigger role in a wide range of fields
including diagnostics and nursing.
Focused Topic
Wireless operation allows for a greater
range of application
Hospital
wards
Surgery
rooms
Emergency
care
situations
General
radiography
Medical
checkups
Healthcare
clinics Disasters Home care
* As of August 27, 2014
46
KONICA MINOLTA, INC. Annual Report 2015
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