Konica Minolta 2015 Annual Report Download - page 29
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Printed promotional materials for Renault UK made by Charterhouse
automobile industry marketing to provide their expertise
concerning techniques. This allowed Renault UK to improve
the efficiency of its process for producing printed materials for
public consumption, cut printing costs, and invest more into
other areas of its marketing mix.
With this success, the company was allowed to create an
artwork studio within Renault UK’s offices. By becoming more
deeply involved in artwork, layout, and other such operations,
the company is also finding success in making deliveries within
the very short time frames required by the automobile industry.
Charterhouse’s on-site team has also achieved more authority;
Customer’s Story
High praise for a wide range of support
not limited to just improving printing efficiency and costs.
Purchasing manager, Renault
Mr. Andrew Kirk
As purchasing manager, I handle all indirect expenses for the
company. A major part of my job is obtaining the best costs
for marketing and related printed materials, a major expense
category.
Looking to bring expertise and innovation in the area of
printed materials into my company’s marketing and brand
management, we looked to out-source this area with
production experts.
Our choosing Charterhouse over several other specialists
was because of its ability to not only provide its expert
knowledge of printing but to also streamline the entire process
of printed material production and significantly cut costs.
Charterhouse truly provided a capable team with
extensive knowledge of catalog production and marketing for
the automobile industry. Working from within our offices, the
team not only handles all production of printed materials but
also manages expenses related to printing — it is an extension
of our team. Moreover, the team has improved transparency in
all our business dealings and provides monthly reports
covering its operations and the cost efficiencies it is achieving.
Helping to also devise and implement purchasing
strategies in the printing category, Charterhouse’s on-site
team is an essential partner for both marketing and
purchasing.
in addition to managing printed materials, it is now working on
developing new marketing services. The team is also
conducting research in the field of digital production in the
on-site studio.
All of this makes Charterhouse’s on-site team a powerful
partner for Renault UK, which benefits from the team’s ability
to assume responsibility for both devising and implementing
strategies. Resounding acclaim for this partnership has
prompted the creation of similar printing teams and studios at
Renault distributors in other regions such as Belgium and
Holland.
28
KONICA MINOLTA, INC. Annual Report 2015
Foundation for GrowthBusiness StrategiesGrowth StrategyCompany Overview and Characteristics Financial Report