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• Growth strategies
Earnings from color page volume is the engine currently driving
growth in this Field (see market forecasts in the figure below). The
goal from Phase 0 through Phase 1 is to achieve reliable and
continued growth by maximizing this color print volume. Phase 2
will focus on establishing growth not dependent on color PV.
Digital printing currently accounts for 10% of sales in the
commercial and industrial printing segment. With future growth
expected, there is still plenty of room for digital printing needs to
grow even as the commercial and industrial printing market overall
reaches maturity.
In light of the current market environment, Phase 0 will focus
on increasing color PV through the sale of the bizhub PRESS
C1100 digital printing system—the flagship model among our mid
production printers (MPPs)—and global expansion of MPM. We will
also be expanding and improving on our textile printer lineup in
response to the rapidly digitizing global textile printing market, as
well as strengthening our sales channels to increase sales and
expand our industrial inkjet business.
Phase 1 will see the release of the KM-1—a new product
attracting attention as a next-generation digital printing device that
uses sophisticated inkjet technologies—as part of efforts to expand
our portfolio, which will include even heavy production printers
(HPPs). In response to the increasing globalization of MPM
services, we will roll out MMS (Marketing Management Services)
that leverage the expertise of U.K.-based Indicia, which we
acquired in January 2015. By implementing consumer
communication strategies that leverage a variety of media and by
providing a full range of services including planning and the
creation and usage of media, we will further strengthen the support
we provide to companies’ marketing departments. We will also
enhance operations in the industrial printing segment by way of
collaboration with France-based printing equipment manufacturer
MGI, with whom we entered into a capital and business
partnership in January 2014. This will include printing on cards,
labels, plastic, and electronic circuits, in addition to paper.
Phase 2 will then see us achieve full-scale commercialization
in the digital marketing segment as we further enhance the value of
MPM services. This will be in addition to laying the groundwork for
growth not dependent on print volume by strengthening solutions
for industrial applications, which will include collaboration with MGI.
Worldwide color MFP sales forecast
Units shipped Worldwide color PV forecast
(Units)
(CY)
30,000
24,000
18,000
12,000
6,000
0
24,000 25,000 26,000 26,500
2013 2014 2015
(forecast)
2016
(forecast)
2017
(forecast)
2018
(forecast)
22,000
LPPMPPHPP
23,000
155
(Millions of pages)
250
200
150
100
50
0
165 180
205
ELPP+LPPMPPHPP
(CY)
2013 2014 2015
(forecast)
2016
(forecast)
2017
(forecast)
2018
(forecast)
145
190
Roadmap for growth
Phase 0
MPP flagship model Make full-scale entry
into HPP with KM-1
Increase high added
value by deploying MMS
Tie-up with MGI
MPM global system
Textile printers Expand domain into
label printing, etc.
Enter digital
marketing domain
Phase 2Phase 1
Maximize color PV
* Konica Minolta estimate
* HPP: Heavy Production Printer
MPP: Mid Production Printer
LPP: Light Production Printer
ELPP: Entry Light Production Printer
44
KONICA MINOLTA, INC. Annual Report 2015
Foundation for GrowthBusiness StrategiesGrowth StrategyCompany Overview and Characteristics Financial Report