Konica Minolta 2015 Annual Report Download - page 28

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Company Profile
Company Name:
Renault UK
Location:
Rickmansworth, England
Established:
October 1, 1898*
Employees:
Over 110,000 worldwide*
* Renault Group
Charterhouse artwork studio at Renault
Securing Further Growth through Change
Renault UK is the UK subsidiary of Renault SAS,
which is one of the world’s oldest car
manufacturers. Renault is a global group with
more than 110,000 employees worldwide. When
it formed a business alliance with Nissan Motors
in 1999, Renault became the fourth largest
automobile manufacturing group in the world.
Renault considers the UK, which is where Renault
UK is based, to be a very important market and
within the top 10 in the world.
Renault UK
Business Transformation
Achievement
Recognize the impact of marketing on competitiveness and make it more efficient and effective
Deploying Charterhouse’s MPM service and letting resident staff centrally manage the creation of various
printed materials
Objectives
Solutions
MPM service and its ability
to make customers’ marketing succeed
• Streamline the process involved in creating catalogs and other
printed promotional materials
• Cut costs involved in creating catalogs and other printed
promotional materials
• Acquire knowledge and expertise pertaining to printed materials
Renault UK’s main objectives
Renault UK now uses the MPM (Marketing Print Management)
service, offered by Konica Minolta Group member
Charterhouse Print Management Limited (Charterhouse).
The MPM service puts expert staff into full-time positions
within customers’ marketing departments, where the staff can
centrally manage the huge volumes of printed promotional
materials. This optimizes quality and cost performance while
helping to enhance customers’ brand image and expand
sales. In addition to their extensive experience as a longtime
provider of the MPM service, Charterhouse was also chosen
for its trustworthiness as a company with ISO 12647-2
certification, an international standard for printing quality.
Within Renault UK’s office, Charterhouse placed a
full-time team of people with extensive knowledge of
Renault UK makes and distributes product catalogs and various
other printed materials. Although an element essential to
expanding their sales, these printed promotional materials also
incur considerable costs and manpower to create and print.
Ascertaining costs related to printed materials and
making improvements requires high-level knowledge and
expertise when it comes to the printing process. This is why
Renault UK has depended on outside experts for support.
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KONICA MINOLTA, INC. Annual Report 2015
Foundation for GrowthBusiness StrategiesGrowth StrategyCompany Overview and Characteristics Financial Report